PR / Marketing Content Editor - FARFETCH

JP Tokyo
25 Nov 2021
11 Jan 2022
Full Time
FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.

We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.


We're a diverse team of Marketing professionals, spanning artistic and scientific expertise. We're driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test-and-learn culture and collaborative style.


Our Tokyo office is positioned in the central fashion district, Harajuku / Omotesando, where Japanese street trends flourish. Our modern office has a fantastic view of Tokyo, where Farfetchers can enjoy the dynamic city landscape. It's home to our Japan-based Business Development, Marketing and Partner Services teams.


We are looking for an experienced PR/Marketing Content Editor with a background in e-commerce, luxury fashion, luxury retail or publishing and media, with a well-founded perspective on what's new and what's next in the luxury retail space. Working across multiple teams and disciplines at FARFETCH, the PR/Marketing Content Editor will act as the hub of creative content alignment across the Japan PR and Marketing teams, conceptualizing creative content for all media and consumer facing content in Japanese language. Reporting to the Director of Marketing and Communications in Japan, you will also work closely with international teams and internal departments, developing the fashion content across Farfetch editorial properties, editorial styling, conceptualizing original fashion and celebrity shoots as well as launching recurring features.


    • 1) Content planning and strategy development
    • Concept editorial calendars for all editorial contents for FARFETCH Japan
    • Work with the global content and editorial planning team to align global editorial content strategy with the local plan
    • 2) Marketing content editorial
    • Develop editorial content for FARFETCH Style Guide for Japanese users
    • Develop content for FARFETCH Japan Instagram , including posts, stories, reels and videos, with a design vendor
    • Develop stories for local FARFETCH community members, including partner boutiques, designers, or stylists, to be posted on the FARFETCH homepage or partner media
    • Develop content for the global homepage or social, working with international teams
    • Choose and manage local guest editors, influencers, or bloggers
    • Assist Director of Marketing and Communications in executing and promoting key strategic brand/marketing campaigns for FARFETCH
    • 3) Public Relations support
    • Write and pitch local fashion trend stories that capture local cultures and moments relevant to FARFETCH USPs to journalists, writers and editors in all types of media
    • Pitch and brief unique selling propositions of FARFETCH to our affiliate marketing partners, bloggers, reporters, and influencers, to co-develop fashion stories, appealing to Japanese luxury consumers
    • Align in-season representation of the FARFETCH team at local fashion events and press days, building visibility in industry
    • Assist Japan PR lead in executing key strategic publicity posts and events
    • 4) Reporting
    • Independently develop simple, precise and analytical informative social / influencer performance report to address business issues to UK content / editorial team in English


    • You have experience as a fashion editor or buyer in a luxury fashion environment
    • You are native in Japanese. You have professionally written and published online articles or developed and managed social media content in Japanese
    • Your English level is at an effective operational proficiency level or above. You are able to participate in international meetings, comfortably present and write reports in English (TOEIC score 800 or above)
    • You enjoy collaboration, and are flexible and dynamic
    • You have a strong understanding of what's new and next in the digital fashion space
    • You love fashion and have great knowledge of designers and brands, both new and established- across both womenswear and menswear
    • Complexity never stop you from achieving goals
    • You act for the greater good of all teams, even when outside your area of expertise
    • You welcome learning opportunities and have a curious and enquiring mind


    • FARFETCH Equity plan
    • Special discounts at and
    • Annual Leave entitlement above statutory and sabbatical program
    • Well-being support and tools
    • Volunteer opportunities and Giveback Days


    • FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.

We're looking for a PR / Marketing Content Editor to join the FARFETCH Marketing team in Japan!${description2}

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