Junior Account Manager
- Recruiter
- Purple
- Location
- London (Central), London (Greater) (GB)
- Posted
- 25 Nov 2021
- Closes
- 25 Dec 2021
- Function
- PR & Communications
- Level
- Manager
- Contract Type
- Permanent
- Hours
- Full Time
Role Overview
The role of the Junior Account Manager, Fashion will be to manage commercial relationships with premium/luxury clients in the Fashion sector who are seeking to activate multi-market/multi-brand advertising partnerships. This role requires a deep understanding of the landscape across premium/luxury fashion in both menswear and womenswear and the ability to consult with clients on effective influencer marketing strategies and initiatives.
Responsibilities:
- Provide strategic and tactical support to the Account Directors
- Day to day client contact and manage client expectations
- Generate feature placement in appropriate titles
- Maintain regular day to day contact with key menswear and womenswear press
- Ensure production of quality work, on brief, on time and on budget
- Assist senior team members in managing PR campaigns for diverse clients from conception to completion
- Working with our in-house events team to manage launch events for media and influencers
- Ability to develop credentials and proposals with support from your Account Director
- Able to lead and manage fashion shows, events and press days
- Able to demonstrate a sound understanding of the media developments and spot opportunities for Purple and your clients
- Presentation skills and assisting with pitch documents
- Line managing junior staff to ensure they meet targets
- Be brand champion, an expert on fashion knowledge and build key relationships
- Delivering coverage across online, offline and blogs, and leverage added value from all PR activity
- Promote Purple and its brands, campaigns, activities and events to the media, public and external audiences globally
- Own all media relations and to continue to develop and maintain relationships with key journalists
- Monitor Purple brand placement/exposure, ensuring all communication and activity are on-brand
- Work closely with the social media team and brief on all events and launch initiatives
- Work closely with the other business channels within Purple to ensure campaigns are thoroughly planned and executed in good time
- Work with the Account Director to compile a seasonal calendar of PR activity
Skills and Experience
- 3-4 years of fashion luxury experience with established agency or similar role for in-house marketing department.
- Develop and implement PR strategies to support brand image, increase awareness and visibility in support of business goals
- Superb critical thinking skills with the ability to synthesize complex information, confidently make recommendations based on data, and work with an action-oriented mindset
- An ability to handle pressure with equanimity and to thrive in an entrepreneurial, fast- paced, and accountability-focused organization; a roll-up-your-sleeves attitude
- Discreet, professional, and well spoken, with excellent communication skills
- Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative
- Pro-active and able to show initiative/ideas to constantly promote the Purple offering
- Creative and strategic thinker
- Strong established UK fashion press contacts in both menswear and womenswear
- International press contacts are also desirable
- Strong presentation & superb writing skills
- Able to identify communication opportunities across multiple media platforms
Strong MS Word skills; working knowledge of PowerPoint and Excel