Junior Account Manager

Role Overview

The role of the Junior Account Manager, Fashion will be to manage commercial relationships with premium/luxury clients in the Fashion sector who are seeking to activate multi-market/multi-brand advertising partnerships. This role requires a deep understanding of the landscape across premium/luxury fashion in both menswear and womenswear and the ability to consult with clients on effective influencer marketing strategies and initiatives.

Responsibilities:

• Provide strategic and tactical support to the Account Directors
• Day to day client contact and manage client expectations
• Generate feature placement in appropriate titles
• Maintain regular day to day contact with key menswear and womenswear press
• Ensure production of quality work, on brief, on time and on budget 
• Assist senior team members in managing PR campaigns for diverse clients from conception to completion
• Working with our in-house events team to manage launch events for media and influencers
• Ability to develop credentials and proposals with support from your Account Director
• Able to lead and manage fashion shows, events and press days
• Able to demonstrate a sound understanding of the media developments and spot opportunities for Purple and your clients
• Presentation skills and assisting with pitch documents
• Line managing junior staff to ensure they meet targets
• Be brand champion, an expert on fashion knowledge and build key relationships
• Delivering coverage across online, offline and blogs, and leverage added value from all PR activity
• Promote Purple and its brands, campaigns, activities and events to the media, public and external audiences globally
• Own all media relations and to continue to develop and maintain relationships with key journalists

• Monitor Purple brand placement/exposure, ensuring all communication and activity are on-brand
• Work closely with the social media team and brief on all events and launch initiatives

• Work closely with the other business channels within Purple to ensure campaigns are thoroughly planned and executed in good time 
• Work with the Account Director to compile a seasonal calendar of PR activity

Skills and Experience

• 3-4 years of fashion luxury experience with established agency or similar role for in-house marketing department.
• Develop and implement PR strategies to support brand image, increase awareness and visibility in support of business goals
• Superb critical thinking skills with the ability to synthesize complex information, confidently make recommendations based on data, and work with an action-oriented mindset
• An ability to handle pressure with equanimity and to thrive in an entrepreneurial, fast- paced, and accountability-focused organization; a roll-up-your-sleeves attitude
• Discreet, professional, and well spoken, with excellent communication skills
• Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative
• Pro-active and able to show initiative/ideas to constantly promote the Purple offering
• Creative and strategic thinker
• Strong established UK fashion press contacts in both menswear and womenswear
• International press contacts are also desirable
• Strong presentation & superb writing skills
• Able to identify communication opportunities across multiple media platforms

Strong MS Word skills; working knowledge of PowerPoint and Excel