Thomas Sabo
30 Nov 2021
30 Dec 2021
Contract Type
Full Time

THOMAS SABO is an innovative company in the jewellery, watches and accessories sector that designs lifestyle products as part of the brand world of THOMAS SABO and sells them worldwide. To support our international in-house PR & Communications team, we are looking for a

Senior Public Relations Manager (F/M/D)

Your main tasks:

  • Developing, implementing & supporting the global PR strategy with a focus on the DACH market and continuously expanding the international PR presence
  • Promoting brand awareness, image and desirability in the international environment
  • Ensuring a consistent 360° brand strategy through the implementation of targeted PR measures in co-ordination with other communication tools
  • Handling press and interview requests, pro-active topic pitching and storytelling development
  • Preparing and writing press releases, mailings, newsletters and other communication materials
  • Handling the TS Magazine with support of external editor
  • Implementing targeted, sales-promoting PR measures with a strong social media focus
  • Implementing influencer co-operations, handling talent campaigns & content creation, contract negotiations and creating briefings
  • Monitoring, quality control, preparing and evaluating ROI and PR clipping analyses; bench marking, market analyses and research
  • Project management, organisation and planning of events & activations (physical / digital)

Your qualifications:

  • University degree or equivalent completed training in the field of marketing/PR/journalism
  • At least 4-5 years of professional experience in a comparable position in the area of marketing/PR, preferably in-house or on the part of an internationally active PR agency
  • Experience in working with press & influencers in the fashion / jewellery/ business sector as well as extensive personal network in the European media landscape with focus on the market DACH; additional areas such as music, art, entertainment, VIP an advantage
  • Fluent in written and spoken English and German
  • Strong communication skills with a corresponding feeling for language as well as an understanding of the luxury industry
  • Very good MS-Office skills
  • Organisational skills, high level of initiative and ability to work under pressure
  • Hands-on mentality, creativity and negotiation skills
  • Team player abilities & leadership experience is a plus
  • Flexibility & enjoyment of travel

The position is based at our headquarters in Lauf an der Pegnitz near Nuremberg. THOMAS SABO allows remote / flexible working with fixed attendance days per week at the HQ.

As a regional and international employer, THOMAS SABO offers people of all ages and qualification levels prospects in the company and supports diversity in all its forms, regardless of gender, age, nationality, cultural and religious background or sexual orientation.

We look forward to receiving your complete, comprehensive application with details of your earliest possible starting date and your salary expectations via the online application tool at