Senior PR & Influencer Manager Beauty

30 Nov 2021
19 Feb 2022
Zalando is Europe's leading online platform for fashion and lifestyle. Helping to liberate people through fashion, we pride ourselves in helping our audience express themselves. Our story is exciting, and it's just getting started.

As Zalando continues to grow as a business, we're looking for a Senior PR Manager Beauty, who can contribute to innovative, culture-centric and insight-led beauty PR strategies and plans that will land with success and seed Zalando's reputation and brand values.

Your expertise and ambition will help position Zalando at the intersection of beauty and culture to generate brand advocacy and engagement. Your creative and strategic thinking will allow you to initiate and advance beauty campaigns that support Zalando's purpose and commercially-led goals.

  • You know the beauty industry inside and out and therefore will choose the right people of influence to represent us, create dedicated content for all relevant channels and choose the right initiatives and partners to ultimately win the hearts of our beauty customers.
  • You'll execute brave and bold communication plans that can generate brand love and commercial success. You have an eye for opportunity and know how to make things happen. You'll translate big visions into reality.
  • You'll work in close collaboration with different teams and functions and guarantee a holistic approach across all customer touchpoints. You'll be comfortable taking charge and communicating what needs to be done, and why.
  • You'll create strategic short and long-term priorities for how PR can support overarching comms goals. You'll always keep the big picture in mind while executing different initiatives. Your plans will result in solid and meaningful relationships with our target audience, external partners, and key media outlets.
  • You understand the importance of a brand being able to stand out in a competitive marketplace. Naturally passionate about sustainability, diversity and self-expression, you understand what is culturally relevant and build an emotional connection with consumers.

  • 6 - 8 years of relevant experience working in consumer PR, within the beauty industry and with globally established brands.
  • Adept at working across influencer and brand marketing to create fully-integrated campaigns.
  • Committed to diversity and inclusivity - Everyone who works at Zalando must share our message of inclusivity and liberation through fashion and act as an ambassador for Zalando.
  • Comfort in working in a fast-paced environment, adapting quickly and flexibly to change
  • Exceptional written and oral communication skills, with an understanding of both customer and media communication

  • Culture of trust, empowerment and constructive feedback, open source commitment, meetups, game nights, 70+ internal technical and fun guilds, knowledge sharing through tech talks, internal tech academy and blogs, product demos, parties & events
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Extensive onboarding, mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals


Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 20 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 42+ million active customers through diverse skill-sets, interests and languages our teams choose to use.

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

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