Global Marketing Manager GMCC
Job Details
We are looking for a Global Marketing Manager with a focus on Global Brand Campaign Management. As a member of the Global Marketing Communication team, you operate from our HQ in Berlin. Working collaboratively with the creative & production teams, global PR and social media strategists, performance marketing and media teams and regional marketing managers, you'll lead and execute fully integrated marketing initiatives to build and influence our brand perception internationally.
You have excellent brand marketing skills and experience in project managing full funnel 360° campaigns. You are strategic and pragmatic at the same time. You love fast-paced and ever changing environments and adapt easily. You are up-to-speed with the latest in fashion, lifestyle, culture, retail and digital marketing and are interested in progress and innovation to be ahead of the competition.
WHERE YOUR EXPERTISE IS NEEDED
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 20 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 42 million active customers through diverse skill-sets, interests and languages our teams choose to use.
Please note that all applications must be completed using the online form - we do not accept applications via email.
You have excellent brand marketing skills and experience in project managing full funnel 360° campaigns. You are strategic and pragmatic at the same time. You love fast-paced and ever changing environments and adapt easily. You are up-to-speed with the latest in fashion, lifestyle, culture, retail and digital marketing and are interested in progress and innovation to be ahead of the competition.
WHERE YOUR EXPERTISE IS NEEDED
- Brand Marketing & Project Management - develop and implement brand marketing initiatives on a global level to shape the brand, by leading a cross-functional team of experts and external agencies. You will own cross-market campaigns end to end from strategic brief to go-live.
- Stakeholder management - steer, guide and work with all relevant Zalando and partner stakeholders and ensure all work jointly to put an impactful marketing initiative in place. You will play a consulting role on global brand marketing for all Zalando markets and regional marketing teams.
- Innovation & Zeitgeist - You live and breathe Zeitgeist and Lifestyle and foster innovation and consumer-relevance to always bring your activations one step forward compared to the competition. You'll coordinate the in-depth evaluation of your initiatives and proactively optimize the approach.
- 4-6 years of experience working with or for global brands in the Lifestyle sector (ideally in fashion, retail, ecommerce). Expertise managing 360° cross-markets campaigns and coordinating agencies. You bring a Degree in Marketing or a related, relevant field.
- Great knowledge of the international fashion industry, current trends and digital developments. Deep understanding of the media landscape including all digital touchpoints.
- Along with your strong strategic thinking, you possess qualitative and quantitative analytical skills, are familiar with market research methods & media analytics and have an eye for creative and out of the box thinking.
- Excellent project management skills and ability to motivate others under pressure, ability to drive large project teams successfully. You enjoy working in an international, fast-paced environment and have a hands-on approach to get things done.
- A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
- Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
- Mentoring and personal development opportunities and an international team of experts
- Relocation assistance for internationals, PME family service and parent & child rooms
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 20 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 42 million active customers through diverse skill-sets, interests and languages our teams choose to use.
Please note that all applications must be completed using the online form - we do not accept applications via email.
Company
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.
Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.
Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.
- Fashion Store
Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
- Offprice
The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
- Zalando's Private Labels
Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
- Zalon
Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
- Zalando Marketing Services
The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
- Zalando Fulfilment Solutions
Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
- Zalando Partner Services
Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.
With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.
Company info
- Website
- https://jobs.zalando.com/
- Telephone
- +49 (0)30 2759 4693
- Location
-
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany
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