(Senior) Online Marketing Manager - DACH (f/m/d)

Recruiter
Zalando
Location
Berlin
Posted
01 Dec 2021
Closes
21 Jan 2022
Ref
3443779
Function
Marketing
Level
Manager
As a (Senior) Online Marketing Manager, you will be responsible for Zircle´s Online Marketing (strategy and execution) across all Zircle platforms. Zalando Zircle is part Zalando´s approach of making the fashion industry more circular: it is combining a C2C Marketplace with the possibility to directly sell fashion to Zalando or to purchase Pre-owned fashion from Zalando. The Zircle proposition is available via the Zircle App, Webshops and Events.
WHERE YOUR EXPERTISE IS NEEDED
  • Plan, set up, steer, and optimize Zircle´s paid social, programmatic display, CRM, SEA and OLV reach campaigns
  • Create and manage content strategy of Zircle Social Media accounts across all premises
  • Develop and drive initiatives to increase App downloads and new customers
  • Monitor campaign performance in detail, run all necessary analyses, and optimize the campaigns for the target KPIs
  • Create and manage weekly onsite (web & app) content and campaign strategy, including but not limited to in app campaigns, PNs and voucher campaigns
WHAT WE'RE LOOKING FOR
  • A digital Marketing All Rounder who gained at years in experience in Online Marketing, Paid Social and/or Display Advertising
  • Campaign planning and copywriting experience is a plus
  • You hold a university degree in either Marketing, economics, business and/or a similar field
  • Expertise in using Facebook Business Manager and Google Ads
  • Solid experience and understanding in SEA and SEO
  • Good communication skills and fluent in English and German
  • You have a high affinity for data-driven decision making and strong in problem-solving, you work collaboratively across teams along with being goal-oriented and hands-on.
  • Skills in Google Analytics
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

ABOUT RECOMMERCE
The Recommerce program is part of Zalando's strategy to become a sustainable fashion platform with a net-positive impact on both people and the planet. The Recommerce team focuses on how customers can buy and sell pre-owned fashion and holds a huge potential to drive towards Zalando´s sustainability goals. The team is responsible for integrating the pre-owned fashion experience into the main Zalando site and apps, and helping scale the stand-alone Zalando Zircle app and web shops, with a cross-functional team of Software Engineering, Product Design, Business Development and Marketing.

Please note that all applications must be completed using the online form - we do not accept applications via email.

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