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(Senior) Online Marketing Manager - DACH (f/m/d)

Employer
Zalando
Location
Berlin
Closing date
21 Jan 2022

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Function
Marketing
Level
Manager

Job Details

As a (Senior) Online Marketing Manager, you will be responsible for Zircle´s Online Marketing (strategy and execution) across all Zircle platforms. Zalando Zircle is part Zalando´s approach of making the fashion industry more circular: it is combining a C2C Marketplace with the possibility to directly sell fashion to Zalando or to purchase Pre-owned fashion from Zalando. The Zircle proposition is available via the Zircle App, Webshops and Events.
WHERE YOUR EXPERTISE IS NEEDED
  • Plan, set up, steer, and optimize Zircle´s paid social, programmatic display, CRM, SEA and OLV reach campaigns
  • Create and manage content strategy of Zircle Social Media accounts across all premises
  • Develop and drive initiatives to increase App downloads and new customers
  • Monitor campaign performance in detail, run all necessary analyses, and optimize the campaigns for the target KPIs
  • Create and manage weekly onsite (web & app) content and campaign strategy, including but not limited to in app campaigns, PNs and voucher campaigns
WHAT WE'RE LOOKING FOR
  • A digital Marketing All Rounder who gained at years in experience in Online Marketing, Paid Social and/or Display Advertising
  • Campaign planning and copywriting experience is a plus
  • You hold a university degree in either Marketing, economics, business and/or a similar field
  • Expertise in using Facebook Business Manager and Google Ads
  • Solid experience and understanding in SEA and SEO
  • Good communication skills and fluent in English and German
  • You have a high affinity for data-driven decision making and strong in problem-solving, you work collaboratively across teams along with being goal-oriented and hands-on.
  • Skills in Google Analytics
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

ABOUT RECOMMERCE
The Recommerce program is part of Zalando's strategy to become a sustainable fashion platform with a net-positive impact on both people and the planet. The Recommerce team focuses on how customers can buy and sell pre-owned fashion and holds a huge potential to drive towards Zalando´s sustainability goals. The team is responsible for integrating the pre-owned fashion experience into the main Zalando site and apps, and helping scale the stand-alone Zalando Zircle app and web shops, with a cross-functional team of Software Engineering, Product Design, Business Development and Marketing.

Please note that all applications must be completed using the online form - we do not accept applications via email.

Company

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.

Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.

Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.

  • Fashion Store
    Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
     
  • Offprice
    The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
     
  • Zalando's Private Labels
    Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
     
  • Zalon
    Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
     
  • Zalando Marketing Services
    The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
     
  • Zalando Fulfilment Solutions
    Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
     
  • Zalando Partner Services
    Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.


With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.

Company info
Website
Telephone
+49 (0)30 2759 4693
Location
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany

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