London, England, United Kingdom
01 Dec 2021
11 Jan 2022

As a brand, we shout about our mission to unite the conditioning community. To you and I, this is simply bringing together the Gymshark family - those that wear our products, support the brand, follow our Athletes or give us a β€˜like' on socials - basically all the people that have made us the success we are today.

We are super excited, because for the first time in Gymshark history, we'll be taking our purpose offline and setting up shop with a permanent retail space in central London. Our store will behave in a way that's totally unique to Gymshark. That's why this won't be your typical retail role - if you think experience first, retail second, then you won't be far wrong.

The Deputy Manager of this store will be vital in helping create the vibe that our family feel online, IRL. As a crucial role in the senior leadership team of our retail space, you'll be key in supporting the Head of to help bring Gymshark to life, in real life. You'll build and connect a hyper-localised and fully engaged community in your market, treating them like family. We don't care if they buy, browse, or just hang out. What matters is providing a safe space where everyone belongs and feels welcome.

To smash this role, you'll need to have the above mindset, and be someone that your team looks up to for inspiration and guidance. You'll also be taking ownership of one of our four key pillars, which means working closely with our GSHQ teams - collaborating, ideating, and making sure that our physical offering is always evolving.


  • Represent the Gymshark culture and values, be a natural brand ambassador in everything you do and be passionate about our community and their experience of Gymshark
  • Responsible for the overall day-to-day running and strategic execution of the store, whilst thinking about the β€˜what next'
  • Identify and act on opportunities - these could be within your pillar or for the wider Gymshark business
  • Delivering feedback and working alongside your co-collaborators globally
  • Lead on hiring, developing, and mentoring a diverse and world-class team that is as excited about Gymshark as we are
  • Line management of your team of supervisors and sales associates, delivering training, creating learning opportunities, having performance conversations, and supporting everyone to be their best
  • Strive to achieve KPIs for your pillar, as explained by the business, by motivating your team through passionate leadership and coaching
  • Gatekeeper for brand, customer experience, product knowledge and operational best practice and be able to train the wider team
  • Be responsible for all Gymshark's most important assets: our people, customers, and community. Ensure they and their environment are safe and sound at all times. Also have responsibility for physical assets such as building, stock and tech and ensure any losses are minimised and everything is running as it should
  • Support the Head of with the execution of store driven projects as and when needed
  • Assume Duty Manager responsibilities of the store when required
  • Nurture an instore culture which brings to life our values and holds diversity and inclusion at the heart of all decisions
  • Always prioritise the wellbeing of the team, driving positive actions to create the best possible environment, for our Gymshark family and all our community



  • While culture is everyone, you pave the way ensuring this is reflective of the whole company. Living our values, embedding them into all practises in the store, enabling the magic of Gymshark to come to life in-store and be felt by our community
  • A champion for all things people related, be that policy and procedure, ER or performance scenarios that occur
  • Lead and support the managers and team across all areas of development, such as monthly conversations, engagement, training and building career paths
  • Identify and deliver regular training, from commercial, to cultural and wellbeing. You see what the team need and take action to provide it
  • A source of knowledge for all areas of people management, with direct communication to GSHQ teams (People, Training and Performance)
  • Steer and support the store with talent needs, including hiring and onboarding, protecting the experience of joining the Gymshark family
  • Belonging is at the heart of Gymshark, and you ensure diversity, inclusion and accessibility are at the core of all decisions and actions
  • You are a champion for sustainability, wellbeing, and SAS (keeping everyone safe and sound) and you enrol and stir passion in others to support positive change
  • Feedback is our culture - promoting, recognising, and acknowledging is daily practise


  • Owns every element of a unified commerce experience, striving to initiate and evolve an enhanced, unique customer experience
  • All aspects of stock management lie with you, all movements, auditing, and processes in place to support a seamless operation, supported by a highly efficient team
  • Keeping all who visit and work in the store safe and sound, from all types of threats, losses, managing building upkeep and compliance. You know how it all works and manage all the elements that come with it
  • Self-confessed techie and the instore guru / source of knowledge for all things systems. You're a relentless problem solver and initiator of process improvements
  • Numbers are your thing, from commercial reports, P&L and budgets to strategic scheduling. You know it inside out, what it means and provide regular updates across the business
  • You keep the store team communicating seamlessly, supporting all operational needs and serving all customer needs as rapidly as possible (including GSHQ communication)
  • The co-ordination of all in-store services is supported by you, from classes, food and drinks to fittings rooms, and large-scale events - you turn the cogs to support all functions
  • Always focused on the bigger picture and overall company growth, not confined to the environment, and always thinking ahead, considerate of business impact


  • Responsible for the representation of all things brand in our community hub, from content to social to events. If it's brand, it's you
  • Networking is something that comes naturally to you, exploring your local community and making connections. You give feedback regularly on your local community needs and desires to ensure Gymshark is listening and reacting in the right way - you hold GSHQ accountable
  • You create disruptive events that are in line with Gymshark as a brand and constantly innovate / try new ideas based on what you're hearing and seeing in the local community
  • Creator of a calendar of activity that serves your local community, athletes and product launches and encourage engagement, UGC and interaction with the Gymshark App
  • Responsible for feeding locally relevant on brand content to the social media team for use across our channels
  • Belonging means everything to us. Events will bring to real life our values and hold diversity and inclusion at the heart
  • Identify and act upon community, commercial or operational opportunities. You know your market better than anyone. If you see an opportunity, go after it


  • Customer and community obsessed. Nothing is more important than the experience our visitors have when they come into a Gymshark store
  • While culture is everyone, you ensure this comes to life in-store, and is experienced by our community
  • You have a team of product experts, ready to advise, support, educate and share detailed knowledge of all Gymshark products
  • Every touchpoint of the customer journey is carefully managed, having the right people in the right place and ensuring the experience is always consistent and personalised as needed
  • Where there is a service or experience to be had, you ensure the relevant teams are equipped and set the bar. No effort is too great in ensuring all customers and community members are taken care of in the best way possible
  • You build our reputation from the way the team support in-store engagement, be it person or how they share their experience after visiting us in real life
  • You are informed, reactive and proactive about the performance of our product, with a sharp commercial eye, the visual and sensory experience is unlike any other. You do this through supporting commercial planning, reviewing performance, and influencing future actions to provide an agile and unique experience


  • Community building in a new market
  • Digital experience, tech savvy and comfortable with unified commerce
  • Experience as a leader in a fast paced, high volume, agile environment
  • Proven track record of managing / leading / developing teams of 100+
  • Highly effective communicator, written and verbal
  • Must be able to take and give constructive feedback
  • Comfortable shifting gears and spinning multiple plates
  • Creative and entrepreneurial mindset
  • Acutely aware of the everchanging macro and competitor landscape and how that impacts your business and team


  • Aligned to and inspired by our values
  • A shared passion for our team, customer / community experiences and brand / product education
  • You do everything to ensure community and customer satisfaction
  • You are passionate about development and have a strong belief in individuals' potential
  • Your energy is infectious, you inspire those around you
  • You have integrity
  • Future focused visionary
  • A natural networker and connector
  • You do all of this whilst having fun, and ensuring others around you are too
  • You can commit to working where and when the retail teams need you. This could be in-store, on weekends or bank holidays


Real-life humans, each with their own unique set of thoughts, beliefs, cultures and identities with a background and body that is completely individual. Together, as unique individuals, we make Gymshark stronger.

If you're reading this, you're probably applying for or considering applying for a job with us, and we want you to know that Gymshark is an equal opportunity employer. For us, that means we always, and will always, strive to be as inclusive as possible in all aspects of employment and that we do not, and will not, tolerate discrimination of any kind.


Sharing the same values makes us who we are - visionaries. You will be the type of person that always looks to be accessible, inclusive, and humble (Be Human). You are conscious of the world we live in, caring for those around us and are proactive to create positive change (Give a Shit). You are honest, trustworthy, and genuine (Do the Right Thing). You are ambitious, agile and have a disruptive approach (Find the Gymshark Way). You understand that to go further, we go together (Put Family First).

In order to comply with PCI-DSS standards (Payment Card Industry Data Security Standards) which governs how we handle, store and access payment data, this position is subject to satisfactory results from necessary pre-employment checks, including a basic DBS check.


At Gymshark we believe in the importance of investing in our employees through their physical, mental, and financial health along with being able to provide some fun and inclusive perks along the way.

πŸ– 33 days holidays (including Bank Holidays) + your birthday
πŸ’° Employer pension contributions up to 7%
πŸ‹οΈβ€β™€οΈ Contribution to a gym membership
🦈 50% Gymshark Discount
πŸ₯‡ Financial, Physical and Mental Wellbeing Support
πŸ€’ Paid time off when you're physically and mentally unwell
🧸 Very Generous Family Leave package - we support you extending your family
πŸ’° Bonus potential

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