Digital Media Associate

New York, New York, USA
02 Dec 2021
16 Feb 2022
Job Title: Media Associate
Primary Purpose: kate spade new york is looking for a media assistant to contribute to managing full-funnel media channels. A successful media assistant will be responsible for working with the Director and Media Managers to set the strategy, day-to-day management, and successful execution of these channels. This role will work directly with the Media team to implement the overall strategy to drive sales and increase ROI. This role will be instrumental in building a best-in-class marketing strategy that drives performance across the funnel and fuels new customer growth. This position works with the Media Managers and Media Director to ensure all aspects of media activations are executed with excellence, including working collaboratively across internal teams (project management, buying, site, creative, and IT teams) and external teams (marketing agencies, vendors, partners) to execute.

The successful individual will leverage their proficiency in paid media to...
- Act as subject matter expert for all things paid social, paid search and display by supporting the media manager in internal briefing, trafficking of all collateral, testing, and execution
- Support the media manager in creating and implementing acquisition, retention and reactivation marketing strategies, driving incremental growth in support of and kate spade surprise sale site
- Ensure flawless execution of media activations across paid media channels with a strong focus on executional excellence
- Act as a liaison with external vendors and agencies to proactively keep ahead of timelines, deliverables, and communications
- Contribute to the process of briefing and approving creative assets through the creative team
- Liaise and collaborate with the brand marketing team and tapestry's Center of Excellence team to enable full funnel campaigns across paid media channels
- Manage asset trafficking documents and calendars, assuring all tactics are accounted for and executed properly
- Support paid media manager on monthly and quarterly financial accrual and invoicing submission processes - with the ability to reconcile any variances between budgets and invoices.
- Participate in cross-functional team meetings to communicate digital campaign strategies for all launches and promotional activity
- Understand the digital competitive arena. Bring new ideas to the table based on competitive review of the digital and online marketplace as well as following industry news.

The accomplished individual will possess...
- Bachelor's Degree preferred
- 1-2 years of specialized experience and expertise within paid media, ideally with a recognized brand in retail/fashion or at an agency
- Experience and passion in performance marketing with knowledge of data-driven decisions and implementing paid social and display growth strategies based on establishing efficiency at scale
- Expertise in standard industry reporting and diagnostic tools (Facebook Power Editor, Google Analytics), and ad-serving and bid management technologies (Google Display Network, etc.)
- Working business knowledge of product feed management, troubleshooting, data feeds, etc.
- Direct to consumer e-commerce experience is highly preferred
- Advanced Excel skills (VLOOKUP, Pivot Tables, SUMif statements, etc.)

An outstanding professional will have...
- Strong analytical and project management skills
- Focus on organization, with ability to manage multiple timelines and meet deadlines across all channels
- Detail oriented with focus on delivering results
- Self-starter, takes initiative, with the ability to juggle multiple priorities
- Ability to partner with multiple cross functional teams
- Excellent oral and written communication skills

Our Competencies for All Employees
- Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Developing Direct Reports and Others:Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
- Building Effective Teams: Blends people into teams when needed; creates strong moraleand spirit in theirteam; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. LI-AD1# Visit Kate Spade at .

Similar jobs

Similar jobs