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Marketing Manager - Mobile App

San Francisco, California, United States
Closing date
30 Jan 2022

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Job Details

About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that's run through those five decades is the phenomenal people that make up our brand - our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We've built our brand on staying true to our roots while always being out in front of what's next. If you want to be part of an iconic American brand, and help lead the way for where we're headed, we'd love to have you join us.

About the Role

The Marketing Manager for App is responsible for the strategy, execution & end to end audience experience for our native app and new direct response channels. This role is accountable for developing a compelling customer experience, measured by engagement & sales. The unique value this role brings is a 360 view of strategy, process, and performance with the goal of creating a best-in-class customer experience, customer retention & sales growth within these channels. This position will report to the Director of Audience Experience.

What You'll Do

  • Own all strategic elements including but not limited to acquisition/app downloads, push notifications, in-app-messages, feature page, and overall customer experience within the app

  • Manage marketing execution within the app from briefing and approving copy, to calendaring and QAing app content refreshes

  • Oversee channel reporting; make recommendations on areas of opportunity grounded in analytics and key KPIs, and see them through implementation

  • Expand hind sighting dashboards and reporting summaries to share with key stakeholders

  • Develop and optimize seamless processes for this channel across x-functional teams to deliver flawless execution and sales growth

  • Work closely with native app product manager, marketing & operations teams, creative, app vendors and others

  • Drive the exploration & implementation of new direct response channels for Gap Online

Who You Are

  • 5-7 years experience in digital marketing, CRM and/or cross-channel marketing, preference for previous app marketing experience

  • Combine a results-driven analytical attitude with creative strategic thinking

  • Excellent written, verbal and interpersonal skills - able to articulate client-centric recommendations and influence decisions based on data and insights

  • Experience with web analytics tools like Adobe Analytics required; familiarity with app-specific engagement and analytics platforms like Braze, Appsflyer + Amplitude is a plus

Benefits at Gap

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.


Gap is one of the world's most iconic apparel and accessories brands anchored in optimistic, casual, American style. Founded in San Francisco in 1969, the brand's collections continue to build the foundation of modern wardrobes - all things denim, tees, button-downs, and khakis, along with must-have trends. Gap is designed to build the foundation of modern wardrobes through every stage of life with apparel and accessories for adult men and women under the Gap name, in addition to GapKids, babyGap, GapMaternity, GapBody, and GapFit collections.

Beginning in 1987 with the opening of the first store outside North America in London, Gap continues to connect with customers around the world through specialty stores, online, and franchise stores. In addition, we bring the brand to value-conscious customers, with exclusively designed collections for Gap Outlet and Gap Factory stores and websites. 

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