Growth Marketing Manager, Wine & Alcohol

02 Dec 2021
21 Feb 2022
As the Growth Marketing Manager for Wine and Alcohol, you are responsible for positioning Shopify's enterprise products for the wine and alcohol industry, and building highly targeted programs that drive revenue and growth across North America within the alcohol industry.

You're an incredibly high ownership marketer who can architect and execute innovative B2B marketing programs across Shopify's product portfolio, including Shopify Plus, Shopify POS, and merchant services. You're familiar with the wine and alcohol industry with professional experience working in the wine, beer, or spirits industries.

This is a highly entrepreneurial role on a new marketing team at Shopify where velocity is everything. The Solutions Marketing team is a team of builders who love taking on new challenges and scaling marketing programs from the ground up. You'll learn and grow more than you thought possible.

If you're a B2B marketer that loves moving fast and building from scratch: This is your team.

  • Design, launch, and scale verticalized marketing campaigns across Shopify Plus, Shopify POS, and merchant services
  • Uncover the highest value segments for Shopify's products through deep research and experimentation
  • Collaborate closely with sales and partner teams on a daily basis to build new marketing programs for high value audiences
  • Position and package Shopify's products based on merchant verticals
  • Own the performance and growth of specific enterprise merchant segments on Shopify
  • Become an industry and product expert who is a key player in strategic deals with merchants and partners


You are:
  • Someone who loves talking to customers and to sales teams
  • Experienced in building acquisition campaigns from concept to execution across a broad range of marketing channels
  • Experienced in leading design and content resources
  • Experienced in the wine, beer, spirits, or alcohol industries
  • Comfortable getting hands-on with acquisition channels as needed, ie. writing landing page copy, setting up email drips-anything a campaign might call for
  • Someone who loves to build marketing programs from the ground up, and has a proven track record of doing so
  • A creative thinker with demonstrated ability finding audience-specific channels for reaching prospects
  • Someone with an experimental mindset who is not afraid of ambiguity and passionate about testing and learning
  • Familiar with targeting enterprise audiences in a sales-driven environment
  • Incredibly self-motivated
  • Experienced working in or with B2B SaaS sales teams to build acquisition campaigns
  • Confident working with platforms like Marketo, Salesforce, and ExactTarget
  • Familiar with Shopify's range of products and the retail industry
  • A dynamic communicator comfortable selling ideas to senior leaders
  • Hungry to grow

Closing date: February 28, 2022(11:59PM EDT).

Shopify is now permanently remote, and working towards a future that is digital by default. Learn more about what this can mean for you.

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify's commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We're dedicated to adding new perspectives to the team - so if your experience is this close to what we're looking for, please consider applying.

How we hire

At Shopify, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high impact teams. Our recruitment process centres around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.
Learn more about our hiring process

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