Senior Writer (Manager level)

Tory Burch
New York, New York, United States
03 Dec 2021
23 Feb 2022

A dynamic writer to tell our brand story and create the narrative around our products. This role is responsible for crafting the storytelling for all international markets and sites (APAC, EU, CN, JP, Middle East, AU, Brazil, India, etc.) and pushing the brand forward through smart, engaging copy that inspires and informs the customer across all touchpoints. You will be the master of messaging for specific regions; you will shepherd and shift the message depending on where it appears. Through close collaboration with design, photo, visual, social, PR and marketing/business partners, you will translate broad creative ideas into tight concepts and executions that resonate within our global markets. This role will bring a nuanced, localized lens to all projects, as well as a strong editorial and fashion point of view. The ideal candidate will be able to connect stories and messages to the larger world of fashion, culture and key seasonal trends —while always remaining true to the voice and vision of Tory Burch.


  • Work closely with the writing team to establish seasonal stories and define product narratives for all global markets: write, build and adapt international storytelling around product heroes and brand franchises
  • Develop and concept messaging for international brand marketing initiatives and special projects (pop-ups, invites, mailers, regional partnerships, store events, in-store signage, scripts, etc.)
  • Author storytelling for each campaign, driving creation of end-to-end copy across all channels (digital, social, site, email, retail, PR, etc.)
  • Provide thought leadership and lead brainstorming/working sessions around seasonal planning meetings, weekly marketing/production/merchandising touch-bases, creative reviews and content meetings
  • Write and adapt copy for international sites, emails, T-mall, WeChat, LINE,, digital marketing, print, social; support customized product descriptions for international regions; drive subject line testing
  • Partner closely with regional marketing teams to ensure that all messaging is relevant to respective regions, taking translations and cultural nuances into account
  • Support social projects and initiatives across channels (ex: fashion show, special product launches, etc.)
  • Relentlessly review all copy and creative, checking for context, spelling, syntax and tone. Ensure marketing copy does not sound like "marketing speak"; review all site refreshes in staging
  • Manage feedback from creative reviews, update and pivot based on business needs­­­

  • Experience writing, editing and honing brand voice, with a deep knowledge of luxury fashion, style and culture
  • Strong digital fluency
  • Proficiency in Microsoft Office Suite, Keynote and user-friendly content management systems

  • 4-6 years of relevant work experience
  • Master wordsmith: strong writer who challenges the status quo and knows when and how to shift tone; understands that five words, if the right ones, can have the same impact as a beautiful image
  • Critical thinker: ability to challenge the norm and think outside the box
  • Visual storyteller: knows how to package stories and franchises
  • Editor's mindset: culturally tuned-in and can translate a marketing brief or investment/buy into a compelling story
  • Team player: must be able to work with different types of people and departments
  • Curious: always looking for and thinking about new ways to do things, shake up the process
  • Detail driven: highly organized, with meticulous attention to the little things
  • Creative problem-solver: flexibility to balance editorial and business needs
  • Entrepreneurial spirit: self-motivated, with the ability to multi-task, adapt and re-prioritize
  • Self-editor: ability to research and fact-check
  • Nuanced: understands the difference between clever and cliché
  • Positive attitude: a sense of humor


Please note any skills/qualities you would want someone to have in this role in addition to our core skills :

  • Adaptable - Change before you have to
    • Changes course easily - Knows when to be patient and when to push - Works well in the gray - Shows grace under pressure - Owns mistakes and learns from them - Balances multiple priorities
  • Entrepreneurial Spirit - Own it
    • Takes initiative, doesn't wait for direction - Builds for the future - Takes personal ownership and accountability - Is resourceful in getting things done
  • Collaborative - No "I" in Tory
    • Is self-aware and open-minded - Integrates the perspectives of others - Is direct but respectful - Communicates cross functionally - Knows when to get people involved and when to make a decision - Takes an inclusive approach
  • Client & Brand Focus - Put yourself in Tory's shoes
    • Passionate about the brand and the work - Creates a transformational client experience - Makes decisions in the best interest of the company and our customers - Focuses on internal and external customers
  • Live the Values - Being "Buddy"
    • Keeps the "Buddy Values" alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) - It's not just what you do, but how you do it - Contributes to a positive and productive environment
  • Functional Expertise - Know Your Stuff
    • Has the skills necessary to perform the job - Keeps current on trends, skills, and practices - Puts learning into practice
  • FOR PEOPLE MANAGERS: Team Builder - It's all about "We"
    • Sets team goals and roles - Develops, motivates and empowers - Delivers constructive and encouraging feedback - Holds people accountable for results - Recognizes high performance
  • FOR PEOPLE MANAGERS: Change Leader - Change is the essence of life
    • Challenges the current point of view - Puts changes in context for the team - Executes changes that impact the business - Is proactive and positive - Listens to and keeps the team up to speed

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact .

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