Senior Marketing Manager Baltics (w/m/d)

Recruiter
Zalando
Location
Berlin
Posted
04 Dec 2021
Closes
18 Jan 2022
Ref
3691832
Function
Marketing
As a Senior Marketing Manager Baltics you will position Zalando as the #1 online shop for fashion in Baltics (Lithuania, Latvia & Estonia). You will manage all local marketing & media activities to further develop our brand KPIs with focus on awareness and consideration towards making Zalando a love brand.
WHERE YOUR EXPERTISE IS NEEDED
  • Localize our global brand campaigns in the Baltics and plan, brief, execute and track local marketing campaigns in collaboration with the relevant stakeholders
  • Advertise Zalando in the Baltic markets through local events, media collaborations and marketing partnerships (with fashion and non-fashion brands)
  • Define and implement a touchpoint and media strategy in line with the country strategy and steer with local media agencies to implement our campaigns together with the Head of Marketing
  • Manage and optimize the media spend (brand and performance) with the goal of maximizing the effectiveness of our investment
  • Act as the guardian of the Zalando brand by ensuring consistency in communication (tone of voice) across the different touchpoints
WHAT WE'RE LOOKING FOR
  • You have successfully completed a degree in Business Administration, Marketing or Communication and round off your passion for Brand Marketing, Online Marketing, Media Buying or E-Commerce with 6+ years of professional experience in the field
  • Strong understanding of the various Offline and Online Marketing Channels and Media and understanding of the various performance channels. Able to take initiative, use good judgement, manage deadlines and carry multiple projects through to completion.
  • Strong Excel knowledge with great analytical and reporting skills, as well as creative mindset to drive consumer insights and trends into branding concept and activations for the Baltic market
  • Well organized and feel comfortable steering several projects with different stakeholders and acting as intersection between different departments. Experience in market entry and expansion is a plus
  • You are a good communicator who is fluent in English and or any Baltic language
  • Expertise leading a team, as you will be leading a team of 3 local copywriters
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 34 million active customers through diverse skill-sets, interests and languages our teams choose to use.

Please note that all applications must be completed using the online form - we do not accept applications via email.

Similar jobs

More searches like this

Similar jobs