Senior Marketing Manager Baltics (w/m/d)
- Employer
- Zalando
- Location
- Berlin
- Closing date
- 18 Jan 2022
View more
- Function
- Marketing
- Level
- Senior Manager
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Job Details
As a Senior Marketing Manager Baltics you will position Zalando as the #1 online shop for fashion in Baltics (Lithuania, Latvia & Estonia). You will manage all local marketing & media activities to further develop our brand KPIs with focus on awareness and consideration towards making Zalando a love brand.
WHERE YOUR EXPERTISE IS NEEDED
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 34 million active customers through diverse skill-sets, interests and languages our teams choose to use.
Please note that all applications must be completed using the online form - we do not accept applications via email.
WHERE YOUR EXPERTISE IS NEEDED
- Localize our global brand campaigns in the Baltics and plan, brief, execute and track local marketing campaigns in collaboration with the relevant stakeholders
- Advertise Zalando in the Baltic markets through local events, media collaborations and marketing partnerships (with fashion and non-fashion brands)
- Define and implement a touchpoint and media strategy in line with the country strategy and steer with local media agencies to implement our campaigns together with the Head of Marketing
- Manage and optimize the media spend (brand and performance) with the goal of maximizing the effectiveness of our investment
- Act as the guardian of the Zalando brand by ensuring consistency in communication (tone of voice) across the different touchpoints
- You have successfully completed a degree in Business Administration, Marketing or Communication and round off your passion for Brand Marketing, Online Marketing, Media Buying or E-Commerce with 6+ years of professional experience in the field
- Strong understanding of the various Offline and Online Marketing Channels and Media and understanding of the various performance channels. Able to take initiative, use good judgement, manage deadlines and carry multiple projects through to completion.
- Strong Excel knowledge with great analytical and reporting skills, as well as creative mindset to drive consumer insights and trends into branding concept and activations for the Baltic market
- Well organized and feel comfortable steering several projects with different stakeholders and acting as intersection between different departments. Experience in market entry and expansion is a plus
- You are a good communicator who is fluent in English and or any Baltic language
- Expertise leading a team, as you will be leading a team of 3 local copywriters
- A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
- Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
- Mentoring and personal development opportunities and an international team of experts
- Relocation assistance for internationals, PME family service and parent & child rooms
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 34 million active customers through diverse skill-sets, interests and languages our teams choose to use.
Please note that all applications must be completed using the online form - we do not accept applications via email.
Company
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.
Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.
Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.
- Fashion Store
Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
- Offprice
The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
- Zalando's Private Labels
Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
- Zalon
Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
- Zalando Marketing Services
The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
- Zalando Fulfilment Solutions
Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
- Zalando Partner Services
Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.
With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.
Company info
- Website
- https://jobs.zalando.com/
- Telephone
- +49 (0)30 2759 4693
- Location
-
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany
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