Senior Manager Content Tommy Hilfiger Ecommerce

About PVH Corp.

PVH is one of the most admired fashion and lifestyle companies in the world.

We power brands that drive fashion forward - for good.

Our brand portfolio includes the iconic CALVIN KLEIN, TOMMY HILFIGER as well as the digital-centric intimates brand. True&Co. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That's the Power of PVH.

About Tommy Hilfiger

Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than1,400 retail storesthroughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of theTommy Hilfigerbrand were $9.2 billionin 2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includesTOMMY HILFIGERandTOMMY JEANS.

Tommy Hilfiger is one of the world's most recognized premium designer lifestyle groups and is recognized for celebrating the essence of "classic American cool" style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality men's tailored clothing and sportswear, women's collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

The Team

Tommy.com attracts over 70 million visitors across 25 countries every year! Our Customer Experience Team thrives to optimize the customer journey by designing, testing and developing a top-notch Ecommerce platform. Our content stories, designs and new functionalities set the example for our worldwide Tommy Hilfiger Ecommerce business and are leading on our website and in-store shopping screens.

The Role

In this role you will manage the Tommy Ecommerce content strategy having the lead over the following domains: Creative content (asset/copy/translation management), Campaign/Go to Market Strategy, and Content Publishing. You make sure we tell the right brand and product stories at the right moment having a solid go to market strategy that fully aligns with marketing/brand initiatives, trade and merchandising insights and performance marketing plans.

You will be working very closely with team members of the Tommy experience team such as the Product Owner Upper funnel and CRO manager, as well as other stakeholders like Brand and Marketing, Trade & Merch, Performance Marketing and PVH Studio.

Together with your colleagues and your own team, you ensure we captivate and engage consumers on the Tommy.com platform always putting data at the center point of any decision.

Curious to find out more? Here is an overview of your day-to-day tasks:

• Manage a team (6-8p) existing of creative content specialists, a campaign specialist, a to be hired copywriter, a manager content publishing and content publishers/testers
• Dive into website data and work with creative content specialists on using the best performing content assets and modules for our Landing pages
• Liaise with various stakeholders on the go to market strategy for seasonal campaigns, special capsules and global campaigns ensuring we have a smooth process and journey with clear objectives and KPIs
• Communicate and influence across the organization - making sure everyone understands what content is going live when and vice versa know what marketing and brand campaigns we need to cater content for as a Tommy Ecommerce team
• Brief our Tommy creative team on Ecommerce assets to be made during our seasonal photoshoots
• Set up a clear copy and translation process together with a to be hired copywriter and translations specialist to make sure we have consistent copy and tone of voice on all our Ecommerce communications and channels (content copy/ email copy /product copy)
• Work on a plan to in-house content publishing
• Manage budget and vendor contracts

The Ideal Candidate:

• We are looking for an energetic team player who has excellent communication skills, knows how to motivate and manage a team and can build strong content stories that fit with our brand and product strategy
• You bring 6 years + experience as a Content manager working with large, high-traffic Ecommerce websites, preferably in retail/fashion. Multilingual sites are a plus
• You work structured and have an extreme eye for detail, as the content and the copy you are responsible for, will be seen by millions of Tommy.com visitors
• Has experience in setting up clear processes to streamline the go to market process of big (global) campaigns
• You are not afraid to propose out of the box ideas but always support them with data
• Experience with the SCRUM methodology and an agile way of working
• A passion for the Tommy Hilfiger brand
• Affinity with Content Management (CMS), translation processes and template development

What You Can Expect from Us:

• Acompanyculturethat fostersdevelopment, offering trainingand learning opportunities through our very own PVH University
• An international environment which respects diversity, equality,and individuality
• Amonthly Covid home- office budget
• Asmart work programthatempowers ourassociates to workfrom home in the Netherlands, withina flexible schedule
• Abeautifulstate-of-the-artCampus awaiting you upon our return to the office

PVH Europe and ourbrands,TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

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