PR & Marketing Coordinator

Mark Cross
New York City, New York (US)
06 Dec 2021
06 Jan 2022
Contract Type

The role will support with the daily communication needs of Mark Cross throughout PR, Marketing, Social Media and Events. This role will report into the Head of PR & Marketing to support in building Mark Cross brand awareness.

  • Manage editorial calendar and schedule posts on all social channels, including Instagram, Facebook, Twitter, LinkedIn, including Digital Marketing agency for China
  • Manage content assets, including digital marketing campaign ads across all organic and paid social channels via brand’s style guidelines and templates, implemented by Mark Cross Art Director
  • Plan and organize content needs for new product launches and seasonal collections, propose content creators for photography and video asset needs.
  • Work with department head to provide relevant copy for social posts and marketing assets, in line with brand’s tone.
  • Manage monthly PR reporting, including social media insights
  • Maintain master lists of PR contacts including stylists, influencers, VIPs
  • Proactive in researching influencers and collaborators
  • Coordinate daily sample requests coming from external PR agency, stylists, influencers and internal Mark Cross departments
  • Manage Launchmetrics sample tracking system and ensure returns are made in timely manner
  • Coordination of in-house sample sets to ensure organization and care of each product
  • Manage content assets so all departments are able to access according to season
  • Support Head of PR & Marketing in daily tasks, for both internal communication planning or with external agencies, partners and collaborators
  • Create presentation decks, based on brand’s style templates, to highlight current initiatives or upcoming activity, for internal and external sharing

Experience required:

  • 2+ years experience in the luxury fashion space and strong understanding of the accessories industry and trends
  • Experience and proficiency across all social media platforms and understanding of best practices
  • Proficiency of InDesign, Adobe Acrobat Pro, Microsoft Office
  • Experience with Launchmetrics

Ideal candidate to possess the following qualities:

  • Understanding of luxury marketplace, specifically accessories
  • Knowledge of fashion industry, key players, history and trends
  • Entrepreneurial spirit; bring creative and innovative ideas to the table
  • Able to track and follow emerging trends in fashion/luxury social media space
  • Ability to recognize potential influencer partnerships
  •  Ability to create, manage and post on various content platforms/calendars
  • Extremely detail oriented, well organized, with strong problem-solving skills.
  • A refined taste level with critical eye for design and copywriting
  • Ability to concept ideas with limited direction.
  • Strong verbal and written communication skills.
  • Ability to take direction from managers.

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