Senior Marketing Manager Spain (all genders)
- Employer
- Zalando
- Location
- Berlin
- Closing date
- 10 Feb 2022
View more
- Function
- Marketing
- Level
- Senior Manager
Job Details
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the starting point for fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.
We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion
Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups
WHY YOU SHOULD BE INTERESTED…
- Create compelling local marketing strategies considering all upper and mid funnel touchpoints. Amplify our global brand moments in Spain and plan, brief, execute and track the local marketing campaigns in collaboration with various cross-functional stakeholders.
- Develop locally relevant activations via local events, sponsorships, marketing stunts and marketing partnerships (with fashion and non-fashion brands).
- Identify key user and competitive insights to guide decision making and translate them into innovative and creative campaigns.
- Define and implement a touchpoint and media strategy in line with the country strategy and steer local media agencies to implement our campaigns.
- Manage and optimize our media spends with the goal of maximizing the effectiveness of our investment while generating local conversations.
WE’D LOVE TO MEET YOU IF…
- You have successfully completed a degree in Business Administration, Marketing or Communication and round off your passion for Brand Marketing, Online Marketing, Media Buying or E-Commerce with 6+ years of professional experience in the field. Background in e-commerce or FMCG is a plus.
- Strong understanding of the various Offline and Online Marketing Channels and Media; deep knowledge of Social Media platforms and influencers landscape, basic understanding of the various performance channels.
- You have analytical skills to take into consideration consumer insights/trends combined with a creative mindset to translate them into winning brand moments and activations that are relevant for the Spanish consumers.
- You are a team player, well organised and feel comfortable steering several key projects with different stakeholders while acting as an owner & facilitator. Experienced promoting inclusive culture practises and processes.
- Deep knowledge of the Spanish market to win the hearts & minds of our consumers further, you can provide insights into the local competitive landscape and market trends. Fluency in Spanish and English is required for this role.
Career Development
- We offer peer-to-peer performance reviews twice a year
- Learn and develop through our extensive Zalando training platform
- Join regular all-hands, team meetings, Q&A-sessions, and quarterly anonymous employee surveys to ask your questions and provide your feedback
- Support from an international team of experts; mentoring and professional development opportunities
Wellbeing
- 2 days paid leave per year for volunteering
- Minimum of 27 holiday days per calendar year
- Online sports courses, wellbeing, and nutrition advice offered by Humanoo personal wellbeing coach app
- Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources
Flexibility
- Flexible working hours
- Relocation assistance for internationals
- If you work from an office in your role, a choice of office equipment to be delivered to you, to support you working from home due to COVID-19 safety
Financial
- Access to the employee shares program
- 40% shopping discount on products shipped and sold by Zalando, and 30% discount on Zalando Lounge
- Discounts from a wide range of external partners
Family
- Employee parents’ forums and employee resource group
- Supported transition into and out of parental leave, with a buddy and re-onboarding plan
- 3 fully-paid child sick days per year
- Free counselling, assistance, and referral service for all matters concerning yourself and your family via the Fürstenberg Institute
It’s the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the starting point for fashion in Europe. We connect customers, brands, and partners across 23 markets.
Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 46 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.
Our values: https://jobs.zalando.com/en/our-founding-mindset
do.More - our sustainability strategy: https://corporate.zalando.com/en/sustainability
Follow us on Instagram: instagram.com/insidezalando
Please note that all applications must be completed using the online form - we do not accept applications via email.
Company
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.
Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.
Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.
- Fashion Store
Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
- Offprice
The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
- Zalando's Private Labels
Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
- Zalon
Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
- Zalando Marketing Services
The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
- Zalando Fulfilment Solutions
Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
- Zalando Partner Services
Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.
With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.
- Website
- https://jobs.zalando.com/
- Telephone
- +49 (0)30 2759 4693
- Location
-
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany
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