Senior Marketing Manager Spain (all genders)

Recruiter
Zalando
Location
Berlin
Posted
07 Dec 2021
Closes
10 Feb 2022
Ref
3712475
Function
Marketing
As a Senior Marketing Manager Spain you will manage all local marketing activities to further develop our brand KPIs and make Zalando a love brand, you will act as the guardian of the Zalando brand in the market by ensuring consistency in communication (tone of voice) across the different touchpoints. In this role, you will report to the Marketing Team Lead for Spain.

INCLUSIVE BY DESIGN

At Zalando, our vision is to be the starting point for fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion
Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups

WHY YOU SHOULD BE INTERESTED…
  • Create compelling local marketing strategies considering all upper and mid funnel touchpoints. Amplify our global brand moments in Spain and plan, brief, execute and track the local marketing campaigns in collaboration with various cross-functional stakeholders.
  • Develop locally relevant activations via local events, sponsorships, marketing stunts and marketing partnerships (with fashion and non-fashion brands).
  • Identify key user and competitive insights to guide decision making and translate them into innovative and creative campaigns.
  • Define and implement a touchpoint and media strategy in line with the country strategy and steer local media agencies to implement our campaigns.
  • Manage and optimize our media spends with the goal of maximizing the effectiveness of our investment while generating local conversations.


WE’D LOVE TO MEET YOU IF…

  • You have successfully completed a degree in Business Administration, Marketing or Communication and round off your passion for Brand Marketing, Online Marketing, Media Buying or E-Commerce with 6+ years of professional experience in the field. Background in e-commerce or FMCG is a plus.
  • Strong understanding of the various Offline and Online Marketing Channels and Media; deep knowledge of Social Media platforms and influencers landscape, basic understanding of the various performance channels.
  • You have analytical skills to take into consideration consumer insights/trends combined with a creative mindset to translate them into winning brand moments and activations that are relevant for the Spanish consumers.
  • You are a team player, well organised and feel comfortable steering several key projects with different stakeholders while acting as an owner & facilitator. Experienced promoting inclusive culture practises and processes.
  • Deep knowledge of the Spanish market to win the hearts & minds of our consumers further, you can provide insights into the local competitive landscape and market trends. Fluency in Spanish and English is required for this role.
ZALANDO BENEFITS
Career Development
  • We offer peer-to-peer performance reviews twice a year
  • Learn and develop through our extensive Zalando training platform
  • Join regular all-hands, team meetings, Q&A-sessions, and quarterly anonymous employee surveys to ask your questions and provide your feedback
  • Support from an international team of experts; mentoring and professional development opportunities

Wellbeing
  • 2 days paid leave per year for volunteering
  • Minimum of 27 holiday days per calendar year
  • Online sports courses, wellbeing, and nutrition advice offered by Humanoo personal wellbeing coach app
  • Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources

Flexibility
  • Flexible working hours
  • Relocation assistance for internationals
  • If you work from an office in your role, a choice of office equipment to be delivered to you, to support you working from home due to COVID-19 safety

Financial
  • Access to the employee shares program
  • 40% shopping discount on products shipped and sold by Zalando, and 30% discount on Zalando Lounge
  • Discounts from a wide range of external partners

Family
  • Employee parents’ forums and employee resource group
  • Supported transition into and out of parental leave, with a buddy and re-onboarding plan
  • 3 fully-paid child sick days per year
  • Free counselling, assistance, and referral service for all matters concerning yourself and your family via the Fürstenberg Institute
ABOUT ZALANDO
It’s the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the starting point for fashion in Europe. We connect customers, brands, and partners across 23 markets.

Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 46 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.

Our values: https://jobs.zalando.com/en/our-founding-mindset

do.More - our sustainability strategy: https://corporate.zalando.com/en/sustainability

Follow us on Instagram: instagram.com/insidezalando

Please note that all applications must be completed using the online form - we do not accept applications via email.

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