Senior Marketing Manager Spain (w/m/d)

Recruiter
Zalando
Location
Berlin
Posted
07 Dec 2021
Closes
19 Feb 2022
Ref
3712475
Function
Marketing
As a Senior Marketing Manager Spain you will manage all local marketing activities to further develop our brand KPIs and make Zalando a love brand, you will act as the guardian of the Zalando brand in the market by ensuring consistency in communication (tone of voice) across the different touchpoints. In this role, you will report to the Marketing Team Lead for Spain.

WHERE YOUR EXPERTISE IS NEEDED

  • Create compelling local marketing strategies considering all upper and mid funnel touchpoints. Amplify our global brand moments in Spain and plan, brief, execute and track the local marketing campaigns in collaboration with various cross-functional stakeholders.
  • Develop locally relevant activations via local events, sponsorships, marketing stunts and marketing partnerships (with fashion and non-fashion brands).
  • Identify key user and competitive insights to guide decision making and translate them into innovative and creative campaigns.
  • Define and implement a touchpoint and media strategy in line with the country strategy and steer local media agencies to implement our campaigns.
  • Manage and optimize our media spends with the goal of maximizing the effectiveness of our investment while generating local conversations.


WHAT WE'RE LOOKING FOR


  • You have successfully completed a degree in Business Administration, Marketing or Communication and round off your passion for Brand Marketing, Online Marketing, Media Buying or E-Commerce with 6+ years of professional experience in the field. Background in e-commerce or FMCG is a plus.
  • Strong understanding of the various Offline and Online Marketing Channels and Media; deep knowledge of Social Media platforms and influencers landscape, basic understanding of the various performance channels.
  • You have analytical skills to take into consideration consumer insights/trends combined with a creative mindset to translate them into winning brand moments and activations that are relevant for the Spanish consumers.
  • You are a team player, well organised and feel comfortable steering several key projects with different stakeholders while acting as an owner & facilitator. Experienced promoting inclusive culture practises and processes.
  • Deep knowledge of the Spanish market to win the hearts & minds of our consumers further, you can provide insights into the local competitive landscape and market trends. Fluency in Spanish and English is required for this role.
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 23 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 45 million active customers through diverse skill-sets, interests and languages our teams choose to use.

Please note that all applications must be completed using the online form - we do not accept applications via email.

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