Senior Analyst, Search Engine Marketing

Long Island City, New York
08 Dec 2021
18 May 2022
Full Time

Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.

Job Overview:

The Senior Search Engine Marketing (SEM) Analyst / Paid Search is responsible for the management and performance optimization of the SEM program, including paid search campaigns, shopping / Product Listing Ad campaigns and shopping feed management. The Senior SEM Analyst will be fully accountable for budget forecasting/management/pacing, campaign segmentation, performance, and reporting. This role must be able to effectively plan, implement and communicate recommendations as well as provide analyses on a regular basis.

Essential Functions:
  • Work with the Director of Paid Search on budget forecasting and management
  • Responsible for program optimization and pacing per the daily/weekly/month budget
  • Manage paid search campaigns across multiple engines/publishers and ensure program specific ROI and acquisition goals are being met
  • Build and optimize Product Listing Ads, Dynamic Search Ads (DSA) Responsive Search Ads (RSA), Ad Customizer, Local/Omni/Smart Shopping campaigns, Audience Segmentation, and future Ad products
  • Accountable for all facets of hands-on, day-to-day management including search query research/sculpting, ad copy writing and testing, bid and custom labels management, campaign/ad group structuring and optimization, segmentation, feed optimization
    Qualifications and Competencies:

    Bachelor's Degree from a 4-year college or university

    5+ years related experience
  • Experience in/with retail/e-commerce, Skai (Kenshoo), Supermetrics, Adobe Analytics and Google Analytics, Google Sheet, Excel and other Analytics tools
  • Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
  • Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
  • Ability to think creatively, strategically and technically

  • Physical Requirements:
  • Requires prolonged periods of sitting, with occasional standing
  • Occasionally requires walking, bending, reaching, hearing and talking
  • Continuous use of computers and other office equipment
  • Frequently lift/move up to 25 lbs.
  • Ability to work a flexible schedule based on department and Company needs

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