Regional Marketing Coordinator - Europe Franchise

Gap Inc.
London, United Kingdom
09 Dec 2021
15 Feb 2022
About Gap

Our past is full of iconic moments - but our future is going to spark many more. Our brands - Gap, Banana Republic, Old Navy and Athleta - have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.

But we're more than the clothes that we make. We know that business can and should be a force for good, and it's why we work hard to make product that makes people feel good, inside and out. It's why we're committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us.

About the Role

Acting as a brand guardian for Gap Inc. brands, the Marketing Coordinator will support the Europe Marketing team to drive the franchise business and brand equity in the region. The Coordinator will have direct partner management responsibility, aiding these partners to deliver high standards of marketing execution and consistent omni-channel experiences in line with global direction. The role will provide day-to-day marketing support for partners, coordinating partner onboarding and supporting adoption of marketing tools and materials as well as supporting the Marketing team with regional operational tasks for new channel/brand launches.

What You'll Do

  • Dedicated management of select franchise partners in the region, supporting brand planning and execution alongside the cross-functional team
  • Monitoring partner compliance of marketing tools and platforms across the region including MyBrand, TheHub and Workfront
  • Supporting the Marketing team to monitor, maintain and drive omni-channel customer experiences for key regional accounts with the coordination and project planning of key marketing tasks
  • Analysing commercial planning and marketing reports/insights to drive marketing results
  • Coordinating on-boarding sessions across the cross-functional teams for new partners / teams to educate new partner teams in Brand Marketing, Digital Marketing, and E-commerce basics
  • To review and proof partner's artwork submissions in Workfront and liaising with the Creative team to feedback creative amends in line with brand standard
  • Partner closely and effectively with key internal stakeholders: Marketing, Brand, PR, VM, Digital, Creative, Account Management, L&D

Who You Are

  • Degree educated with 2-3 years of marketing experience in the retail industry
  • Broad marketing experience is essential - local marketing, media, social and influencer media, CRM, events, digital marketing and understanding of e-commerce basics
  • Fluency in Spanish (LATAM specific) and French (EU specific) is highly desirable
  • Experience in a franchise model or in an international retail environment is not essential but is advantageous
  • Strong project management, planning & organizational skills with an ability to manage several tasks at once
  • Highly flexible, open minded and adapts well to rapidly changing environments and priorities
  • A can-do, positive attitude with proven relationship building skills across multiple teams

Benefits at Gap

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, 30% off at Gap Outlet, and the ability to purchase discounted merchandise during international travel at Banana Republic, Athleta, Intermix and Old Navy.
  • Pension schemes available, depending on role.
  • Market-leading private medical healthcare and well-being programme.*
  • Voluntary medical cash plan open to all employees.
  • Performance-related discretionary bonuses.*
  • Access to our Employee Support Programme for overall well-being.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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