SEO Content Strategist

Location
Long Island City, New York
Posted
09 Dec 2021
Closes
11 May 2022
Ref
23130
Function
Marketing
Level
Manager
Hours
Full Time
About: Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.

Job Overview: The SEO Content Strategist supports the expansion of the organic reach for Bloomingdale's digital properties. The Coordinator will work closely with the SEO Analysts and leadership, vendor partners, and other stakeholders to get optimizations created and implemented on Bloomingdale's sites. The Strategist will be involved in the creation of content across many different verticals and families of business. Direct involvement with business priorities across all page types including editorial articles, category pages, product pages, and local pages. This role supports the complete cycle of content development.

Essential Functions:
  • Copywriting for key landing pages, ensuring that all copy and optimizations adhere to SEO best practices.
  • Manage the content output of our agency vendors, independently editing their content and providing feedback.
  • Strategic review of Bloomingdale's SEO performance data using sources like Adobe Analytics to identify new content opportunities, using data to model the potential performance lift that can be expected.
  • Conduct keyword research using tools like Google Keyword Planner.
  • Implement optimization on landing pages and optimize content and page relationships. Track impact of content work to support the success of online business.
  • Strategic Search Engine Optimization including canonicals, redirects, internal links, different types of meta tags, site structure and HTML/JS.


Follow Bloomingdale's Content Process, utilizing appropriate tools such as Google Analytics, Google Search Console and SEMRush.

Qualifications and Competencies:

Bachelor's Degree from a 4-year college or university

3-5 years related experience
  • Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
  • Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
  • Ability to think creatively, strategically and technically.
  • Strong quantitative and analytical reasoning skills. Prominent financial acumen and analytical ability
  • Strong edit and copywriting skills
  • Understanding of websites, text editors and spreadsheet creation
  • Ability to work a flexible schedule based on department and Company needs


Physical Requirements:
  • Requires prolonged periods of sitting, with occasional standing
  • Occasionally requires walking, bending, reaching, hearing and talking
  • Continuous use of computers and other office equipment
  • Frequently lift/move up to 25 lbs.

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