HEAD OF BRAND

Recruiter
Gymshark
Location
Denver, Colorado, United States
Posted
16 Dec 2021
Closes
20 Jan 2022
Ref
4005714101
Function
Marketing
Level
Manager
OVERVIEW:


The Head of Brand in North America will be responsible for leading our integrated marketing strategy, planning, and execution across channels. The "mantra" for the Head of Brand will be to deliver 'A consistent, and well thought out cross-channel marketing experience. Always considering the POV of the consumer.'



In this role, you will own Brand Planning, working with a global team to drive a consistent, centralized approach for NA. This includes building annual brand marketing plans and marketing roadmaps, driving brand and product marketing strategy, leading the Marketing Go-To-Market process, athlete marketing and supporting a team that manages priority marketing programs.

We're here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up - for themselves - to be their physical or mental best, whatever that means for them. It's what we want for our community, and our team. A team that's growing rapidly around the world. A collective of talented individuals working together to invent Gymshark's future. Our plans are ambitious, and we're looking for people who want to join us for the ride - our growth will be your growth.

Please note while we are currently offering a hybrid work model, all candidates must be either Denver based, or willing to relocate to Denver, CO. 100% Remote work is not available for this role. You must also be legally able to work in the United States. 

WHAT YOU'LL BE DOING:

  • Lead development of annual brand marketing plan- defining marketing goals, objectives, strategies, and KPI's- in partnership with VP Brand Marketing NA.
  • Actively track & analyze business results and brand performance metrics.
  • Foster innovative thinking and approach to brand marketing planning, bringing new ideas for consideration. Create "Never been done befores."
  • Develop brand and product marketing strategies, including consumer target approach and positioning, to help achieve brand, category, and channel goals.
  • Manage NA marketing teams and channels/function communication, spanning across eCommerce, social/digital, partnership marketing, brand comms and our IRL efforts.
  • Steer team in effective execution of marketing plans, providing clear direction including goals, objectives, and strategy.
  • Drive clear and consistent consumer focus, storytelling, and brand voice across marketing touch points.
  • Lead product collaborations, including identifying opportunities, scoping potential partners, and building business cases to inform go/no-go.
  • Track and share competitive activity, trends, and implications. Understand the fitness/wellness/conditioning landscape.
  • Community building and relationship sustaining efforts.
  • Lead marketing GTM Process, balancing channel needs as informed by functional inputs, to achieve aligned brand and product priorities.

WHAT YOU'LL NEED:

Essential Qualities:

  • BS or BA, MBA is a plus
  • 10 years of experience in fitness/wellness/lifestyle/culture or fashion with direct experience in Product Marketing, Brand/Impact Marketing, GTM/Marketing Ops, eComm Marketing, and Wholesale Marketing.
  • Strong analytical and strategic thinking ability.
  • Strong knowledge and hands-on experience applying marketing fundamentals.
  • Solid project management experience.
  • Team leadership and development experience (3+ direct reports).
  • Exceptional verbal and written communication skills.
  • Strong interpersonal skills.
  • Ability to lead and inspire cross-functional teams.
  • A high degree of comfort managing ambiguity and the ability to thrive in a fast-paced, entrepreneurial environment.

THE PERKS.

At Gymshark we believe in the importance of investing in our employees through their physical, mental, and financial health along with being able to provide some fun and inclusive perks along the way.

This role has a salary range between $140,000-$162,000 annually depending on experience.

Part of our compensation package includes a discretionary annual company performance bonus. We are also able to offer our employees and their families a comprehensive medical, dental, and vision package. Gymshark provides company paid short-term and long-term disability insurance, life insurance, and our Sharks also receive a generous 401K match to help them save for their retirement.

Gymshark will continue to support our employees' overall wellbeing through several perks including 30 days of paid time off (plus your birthday), transportation allowance, up to $900 in reimbursement toward the purchase of exercise equipment, paying for a gym membership, and a 50% discount on all Gymshark items. We hope you consider joining our growing family in Downtown Denver, Colorado.

*All benefits are non-contractual, and Gymshark may amend, terminate, or enhance the benefits provided you and our other employees from time to time as it deems appropriate.

WE HIRE PEOPLE.

Real-life humans, each with their own unique set of thoughts, beliefs, cultures and identities with a background and body that is completely individual. Together, as unique individuals, we make Gymshark stronger.

If you're reading this, you're probably applying for or considering applying for a job with us, and we want you to know that Gymshark is an equal opportunity employer. For us, that means we always, and will always, strive to be as inclusive as possible in all aspects of employment and that we do not, and will not, tolerate discrimination of any kind.

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