Senior Manager - Sustainability Content (Digital Experience)

Recruiter
Zalando
Location
Berlin
Posted
17 Dec 2021
Closes
07 Feb 2022
Ref
3732149
As a Senior Manager for Sustainability Content in the Digital Experience, you'll support Zalando's sustainability vision by developing sustainability-focused content across a range of media that excites and engages our customers whilst ensuring best-practice compliance with regulatory requirements. As a member of our Digital Experience Sustainability team, you'll collaborate closely with developers, product managers, business stakeholders, designers, and other writers and work in cross-functional teams that have end-to-end responsibility for solving meaningful customer problems - from ideating through prototyping and user testing to bringing features live. You'll play a key role in helping our 45M customers across 23 markets to learn about sustainability and be inspired to make more sustainable choices, ultimately helping to strengthen and protect Zalando's position as the starting point for more sustainable fashion, beauty and lifestyle.
WHERE YOUR EXPERTISE IS NEEDED
  • Developing and maintaining new and existing digital products and premises across app, mobile and web (e.g. About Sustainability, educational pages) that engage and educate customers regardless of where they are on their sustainability journey.
  • Collaborating with internal and external partners to conceptualize, design, and deliver sustainability-focused content and campaigns (product managers, user researchers, UX writers, communications, analytics, creative agencies, paid and social media).
  • Increasing the quality of sustainability content on existing premises by creating (i.e. writing) high-impact internal and consumer-facing materials, and driving improvements to the copy development process.
  • Ensuring best-practice compliance with sustainability claims regulation, third-party labelling rules and Zalando's internal guidelines, applying relevant strategies based on the level of reputational risk.
  • Living up to our inclusive values by integrating the perspectives of key external stakeholders and "critical friends" into the digital product development process.
  • Setting KPIs, ensuring impactful testing and analysing performance to inform future digital product offerings and ensure continuous improvement.
  • Providing guidance and support to customer-facing teams (e.g. marketing, copywriters) to ensure consistent usage of messaging, positioning, targeting and channel strategies for sustainability.
WHAT WE'RE LOOKING FOR
  • Expertise in building digital experiences, digital product marketing, purpose-driven marketing or behaviour change. You're able to show and explain creative, commercially-relevant work you have planned, led, and realised.
  • You bring not just users but also stakeholders and employees on a journey of increasing engagement by explaining a clear customer experience vision and telling compelling stories.
  • Ideally you have existing knowledge of regulations relating to consumer claims and/or sustainability.
  • Proven ability to solve complex problems in a matrix environment within a large organisation.
  • Excellent communication skills with the ability to translate complex topics into clear messages in spoken and written form.
  • Strong stakeholder management skills with the ability to balance multiple perspectives in order to create best-in-class solutions.
  • The ability to stay calm under pressure, act quickly, and remain flexible.
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 23 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 45 million active customers through diverse skill-sets, interests and languages our teams choose to use.

Please note that all applications must be completed using the online form - we do not accept applications via email.

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