Digital Content Lead

London (Greater) (GB)
Competitive + Staff Discount, Pension & Healthcare
20 Dec 2021
20 Jan 2022
Contract Type
Full Time

COS is a fashion brand for women and men who want timeless, modern, functional and considered design. Offering reinvented classics and wardrobe essentials, we create pieces that are made to last beyond the season. Since launching in 2007 we have opened stores in over 40 countries worldwide, all in carefully considered locations, applying a design concept that preserves the buildings’ original features whilst creating a modern, contemporary space.  Job Description

Do you have a creative eye with a commercial mindset? Are you passionate about brand identity? Do you enjoy working with people to achieve great results?​

If so, this could be the role for you. We are now looking for a Digital Content Lead to join our Brand & Communications team.​

This role will report into the Head of Content and is offered on a Full Time Permanent contract. 

As Digital Content Lead, you will be responsible for curating engaging content across the COS digital marketing channels including email and paid channels. You will balance building brand with reaching commercial goals, using customer and digital insights to inform the process.

What you will do:

  • Curate engaging content across the COS digital marketing channels, with key focus on email and paid social
  • Ensure content balances building brand with reaching commercial goals, using customer and digital insights to inform the process
  • Ensure content features the highest converting product, an inspiring visual identity and a clear brand message
  • Refer to the global content strategy to set weekly messaging, ensuring content is in line with quarterly brand and collection belief
  • Ensure image, message and design works cohesively to give an inspiring brand experience and is optimised to the channel best practice
  • Utilize customer insights to tailor the content at market level across Europe and North America
  • Partner with the regional site teams to ensure a strong customer journey that reflects the purpose and vision of the content across digital marketing channels


  • A digital expert with creative experience working with imagery
  • Specialist in balancing commercial thinking with creative execution 
  • A thorough understanding of the COS brand DNA that will inform everything they do
  • Work with data to inform decisions about which products to feature and how to feature them
  • Take a commercial, sales-driven approach and considers customer mindset seasonally and regionally
  • A team player, that enjoys working towards constant improvement, flexible to changing business needs
  • Highly organized, flexible and with close attention to details

Additional Information

Why choose COS?  

When you first join COS we will give you a full training plan in store and access to our E-Learning tool. 

In addition to this you will also receive some fantastic benefits including;  

  • 25% staff discount on all H&M Group brands. 
  • A generous holiday entitlement. 
  • Employee Assistance Program 
  • A range of long service benefits. 

Our Culture  
Over the last 10 years we have carefully built a culture where our people are supported, inspired and encouraged to be the best they can. Our brand is creative, forward thinking and modern; choosing longevity over passing trends.  

We set the bar high at COS; we are committed to recruiting great people, offering an environment where talent is recognised and valued. We believe that a diverse workforce plays an important role in the success of COS. We celebrate individual differences and appreciate the contribution that all our colleagues make.