Digital Marketing Manager

Recruiter
Miaou
Location
Los Angeles, California
Posted
22 Dec 2021
Closes
22 Jan 2022
Function
Marketing
Level
Manager
Contract Type
Permanent
Hours
Full Time

Miaou is looking for a Digital Marketing Manager to join our growing team. This role is focused on enhancing the Miaou consumer experience through digital marketing and media strategy, identifying growth opportunities across e-commerce, digital marketing and media channels.

 

The Digital Marketing Manager oversees the development and optimization of our brand image through a digital-first strategy. We are looking for someone with expertise in e-commerce, digital strategy, user acquisition and web analytics. This position will focus on growing our customer base and growth revenue through paid and organic media. The day-to-day will vary, but the right candidate is analytical and strategic with a desire to see the tangible impact of their efforts.

 

RESPONSIBILITIES:

 

  • Plan, manage and implement digital marketing strategy across all paid and organic channels.

 

  • Work alongside Creative Director to help with conception, planning and implementation of all digital assets for brand campaigns, social media, product drops, e-comm, brand marketing, newsletters/emails, paid ads, etc. 

 

  • Implement and streamline systems to centralize all digital marketing for the department.

 

  • Optimize email flows and develop strategies to build out existing channels.

 

  • Maintain and operate SMS and affiliate programs.

 

  • Create marketing strategy based around product drops, promotions, and sales via e-commerce platform.

 

  • Work alongside the Creative Director on lifestyle strategy of the brand outside of product pushes.

 

  • Analyze digital marketing analytics weekly to dynamically adjust strategy accordingly.

 

  • Create weekly reports of performance across all managed channels.

 

  • Consistently look at data reports to optimize sales via paid and organic growth.

 

  • Work alongside E-commerce Manager to do monthly audits of site.

 

  • Liaise directly with all 3rd party digital marketing partners; Pinterest, Digital Marketing agency, etc.

 

  • Work closely with web developers to optimize website SEO.

 

  • Liaise and manage third party digital marketing partners to ensure all drops are streamlined through all platforms, ie. digital/ad marketing, email marketing, brand image marketing, web development, and other media and marketing interfaces.

 

  • Suggest new ideas, strategies and tactics to increase traffic, conversion and ROI on digital marketing channels.

 

We are looking for someone who is familiar with the following:

 

  • Google AdWords and analytics

 

  • Shopify Analytics (Reporting, etc.)

 

  • Search Engine Marketing (SEM)

 

  • Search Engine Optimization (SEO)

 

  • Product Listing Ads / Google Shopping

 

  • Display and Retargeting ads

 

  • Social Advertising (Facebook, Instagram, Twitter, Pinterest)

 

  • Affiliate Marketing (Commission Junction, Linkshare, etc.)

 

  • Native and Organic advertising

 

  • Comparison Shopping Engines

 

QUALIFICATIONS:

 

  • A passion for digital marketing, with strong analytical skills

 

  • Interest and/or familiarity with contemporary fashion

 

  • 3-5 years experience working in the digital marketing space

 

  • Multi-tasker with strong organizational skills and attention to detail 

 

  • MS Excel (basic functions such as VLookup, pivot tables, etc.) & PPT 

 

  • Experienced with the Shopify platform (Reporting, etc.)

 

  • Analytics experience, preferably with Google Analytics (Ad words)

 

  • Familiarity with Adobe Creative Suite

 

  • Familiar with Facebook/Instagram - Ads Manager, Reporting, Catalog, etc 

 

  • Ability to turn analysis into action, execute to timelines and provide timely solutions 

 

  • Outstanding verbal and written communication skills

 

To apply, please email jobs@miaou.com with “DIGITAL MARKETING MANAGER” in the subject line.

 

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