Operations, E-Comm and Wholesale Co-Ordinator

Fruity Booty
London (Central), London (Greater) (GB)
22 Dec 2021
22 Jan 2022
Contract Type
Full Time

Fruity Booty is looking for an Operations, E-Comm and Wholesale co-ordinator to join their team. It is looking for a business-minded, highly organised and analytical individual to work directly with the Managing Director to continually innovate FB’s operations and implement solutions to improve operations, e-comm and lead wholesale. This is a cross-departmental position, reporting to and working closely with the Managing Director.

You will be responsible for:


  • Ensuring the smooth and efficient running of the organisation by providing leadership in
  • All operational matters including; continuous improvement of operational management systems to ensure optimal and cost-effective management, managing structure and overall processes at the company, planning and reviewing logistics, HR, and overall service and contingency management
  • Oversee all logistics/fulfilment/warehouse
  • Designing and implementing business strategies, plans, procedures
  • Setting comprehensive goals for performance and growth
  • Overseeing daily operations of the company
  • Evaluate performance by analysing and interpreting data and metrics
  • Assist MD in fundraising ventures
  • Monitoring timelines


  • Developing and driving our DTC strategy
  • Manage Shopify platform
  • Manage and maintain the site’s collections and upload end-to-end product details cross Shopify: images, tags, filtering, descriptions
  • Execute updates on products
  • Write description copy
  • Develop creative strategies to support campaigns across all mediums including paid advertising, emailers, social media etc.
  • Oversee customer service
  • Report on data analytics


  • Define the B2B wholesale strategy in line with business goals
  • Budget, forecast and plan activities in line with the wholesale strategy
  • Lead sales campaigns
  • Build positive relationships and maintain excellent communication with buyers to make sure collections are properly represented; analyse sell-throughs, promptly offer reorders, and keep buyers informed through the process
  • Work with production and finance team to ensure delivery deadlines are met
  • Monitor incoming payments are met
  • Present production with feedback from buyers
  • Monitor wholesale partner websites to ensure correct imagery. And information is being used

Ideally, we would like someone with at least 5 years experience in the fashion industry. 

We welcome applications from all suitably-qualified candidates, irrespective of gender, disability, marital or parental status, racial, ethnic or social origin, colour, religion, belief, or sexual orientation.

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