Retail Manager

Seoul, South Korea
22 Dec 2021
16 Mar 2022

Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.


To maximise the retail revenue by driving sales and by elevating operating standards, minimizing cost opportunities at regional level by building solid partnership with regional retailers motivating and high performing teams through the effective leadership and line management to retail staff


• Aligning with global teams to elevate ways of working at Retail and operating standards, Ensure that all Korea stores are continuously updated and champion Burberry global retail best practice across all areas of the retail business

• Building strong relationship with business partners to elevate Burberry Brand in the regional markets and to maximize the revenue and seeking opportunities to grow

• Work in conjunction with other regional teams to build consistent ways of working to make best decisions for the brand

• Participate in the preparation of the financial projections for the Business Development (Lease) plan in the region to elevate retail productivity Merchandising, VM, and Operations teams

• Conduct weekly meetings with President and other Retail Managers to understand each store's profile to maximum sales by driving all KPIs and sharing best practice retail initiatives across markets

• Sales forecast on a regular basis by setting sales target for stores to improve the store KPIs

• Ensure standards to acquire business development projects meet the Corporate Legal, Property, Financial, & other Governances and lead new store opening projects and store renovation as well by closely working with relevant functions

• Review the effectiveness of the Talent Development Programs for retail talent including selection, transfer and promotion, and collaborate with Training team to develop and deliver effective training programs to upkeep shop staff's sales/product knowledge to support retail-led growth

• Responsible for the optimal sales incentive schemes and CRM development to retain/cultivate our VIP customers as a Burberry Brand Ambassador



• Bachelor's Degree in related field

• 10 ~ 15 years of related work experience in a consumer Retail sector, ideally gained with international specialty retailers in Luxury or Premium Industry

• Mobility to make frequent domestic and overseas trips

• Fluent in English to communicate closely with HQ

• Team management experience to lead various functions as a team

• Analytical skill to improve KPIs

• Negotiation skill to work with internal/external stake holders

• Experience of effective team working across multi-functional department • Effective communication skills in influencing at all levels to deliver results


• Proven track records with extensive experience in retail sales management is essential

• Experience in managing retail stores and overall sales operations process and sales strategy planning

• Experience in dealing with regional business partners Multi-national work exposure is preferred

• Fashion apparel and accessories experience preferred

• Meticulous attention to detail

• Possess strong communication and interpersonal skills

• Excellent analytical and problem-solving skills

• Team player that possesses excellent communication, interpersonal, presentation skills in order to communicate effectively and strategically with internal and external teams at all levels

• Strong leadership skills; able to multi-task and work independently with minimal guidance

• Proactive and positive in taking initiatives especially creating solutions for problem solving - possess a "can-do attitude" and solutions-oriented mind set

• Have a heart for people; passion and understanding of luxury industry

• Professionally mature, energetic and self-motivated person

• Adaptable to multi-cultural environment and ability to walk the talk

• Hands on with the ability to roll up sleeve, juggle multiple priorities and achieve deadlines all the time.


Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: South Korea || Not Applicable || Seoul || RETAIL OFFLINE || KOREA - RETAIL MANAGEMENT || n/a ||

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