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Acquisition Marketing Associate

Employer
Faherty
Location
New York City, New York (US)
Closing date
23 Jan 2022

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Job Details

** The health and safety of you and your Faherty Brand teammates is important to us! Covid-19 vaccination will be required to work in our office. **

 Is this job for you?
We are a scrappy team that is scaling user acquisition and retention marketing quickly across Faherty. We’re looking for an acquisition marketing associate that is proactive, scrappy, forward-thinking, resourceful, comfortable working effectively in a fast-paced environment and collaborative by nature. This team member should have strong skills in their field and demonstrate agility and flexibility in a fast-paced season of growth. The right candidate for this role will be both analytical and creative, with strong communication skills to effectively align intent, actions and results. This team member will help execute campaigns and analyze data across all digital channels, establish the appropriate optimization and next steps, and assist in the roll-out or integration of new marketing initiatives. 

 

What You’ll Do:

The Acquisition Marketing Associate will contribute and support digital strategy, coordination, execution and analysis as Faherty Brand builds and optimizes marketing campaigns across Faherty Brand’s performance marketing channels, with a large focus on paid search/shopping/display and paid social (~80%) as well as additional focuses on affiliates and influencer and affiliate marketing (~20%). This role will report to the Digital Marketing Manager , and work closely in collaboration with the Affiliate/Influencer Marketing Manager, our broader marketing and creative team,  merchandising team, and  various agencies to flawlessly communicate, and execute on DTC campaigns. 

Key Responsibilities:

  • Work across cross-functional teams (Social, Brand, Creative, Merchandising) to understand overall product strategy and seasonal planning & buys
  • Stay up-to date on performance marketing and creative best practices and trends and implement them for Faherty

PAID MEDIA

  • Execute, optimize (daily), and analyze Google, Microsoft Ads and Paid Social tactics
  • Support a data driven strategy - responsible for daily management, tracking and reporting of performance for all paid media channels and A/B tests
  • Pull and analyze data across multiple reporting channels, including GA, Shopify and in-platform. Quickly close the feedback loop on data-driven next steps.
  • Own the creative testing cadence, reporting, and communication of results. Create a series of best practices for Faherty ads and products
  • Support producing creative briefs, as needed, to showcase new ads for each season/campaign

AFFILIATE/INFLUENCER

  • Assist with Affiliate/Influencer recruitment efforts (reviewing applications/proposals, recommending new partners, extending template terms, onboarding)
  • Manage Affiliate asset implementation, including textlinks, banners, creative briefs, seasonal lookbooks, and paid placement campaign deliverables
  • Update Affiliate/Influencer dashboards, compiling performance metrics and communicating results/insights

 

Must-have Qualifications Include:

  • At least 2 years of hands-on experience in digital, specifically in Google paid media tactics, Paid Social (FB/IG specifically): granular optimization and execution experience necessary
  • Strong communication skills; can clearly communicate ideas and set expectations
  • Strong experience and enthusiasm for pulling and analyzing platform marketing data, for an ecommerce company, while optimizing toward ROAS goal!
  • Thorough understanding of platform optimization levers, and when each should be used
  • Experience in Google Ads/Microsoft Ads, Facebook/IG Ads (necessary), Affiliate platforms (preferred), Google Analytics
  • Proven ability to create solutions to accomplish tasks in a timely manner
  • Enthusiastic, highly motivated self-starter with a strong work ethic and an intense focus on achieving results
  • Strong organization skills and collaborative team player
  • Proven ability to manage relationships and drive processes, even when resources are limited
  • Proactive in thought and execution, you’re always 1 step ahead and can quickly analyze situations to find the best solution
  • Eager to analyze, optimize and problem solve within existing channels, while also able to retain information and apply it in future situations
  • Very proficient in Microsoft Office: Excel, Word, Powerpoint

 

Why Us, You Ask!

  • Medical, dental, vision, and ancillary benefits
  • Unlimited PTO
  • 401(K) Plan with company match
  • Monthly Fitness Reimbursement Program
  • Quarterly Merchandise Allowance
  • Bonus Program
  • Commuter Options/Benefits

A bit about us:

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.

We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.

We recognize the impact the fashion industry has on the world, and we’re dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.

Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are.

We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work. We live by six key pillars:

Be The Best

Stay Authentic

Better Together

Spread Good Vibes

Deliver On Promises

Lead Consciously, Bravely, and Inclusively

Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place. 

Company

Faherty is a contemporary clothing line inspired by a deep passion for beach lifestyle. Launched in 2013 by twin brothers Alex and Mike Faherty, the brand’s timeless style captures a sense of adventure, a love of craftsmanship, and an appreciation for sustainable manufacturing and fabric development. From Native American weavings to Japanese indigo dye processes, the brand draws its inspiration and techniques from global cultures and features men's and women's ready to wear collections, as well as swimwear. 

Company info
Location
102 Thompson St
New York
10012
US

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