Associate, Digital Marketing

Recruiter
Tory Burch
Location
New York, New York, United States
Posted
23 Dec 2021
Closes
23 Feb 2022
Ref
R0010653
Function
Marketing
JOB SUMMARY

This role will support both branding and performance marketing across social and display channels including Facebook, Pinterest, TikTok, CTV, GDN, etc. As the Digital Marketing Associate for Paid Social and Display, you will assist each channel lead in the implementation, execution, and optimization of their campaigns helping to brand drive awareness, while also generating sales across the entire funnel.

JOB DESCRIPTION

Responsibilities

  • Partner with the creative team on developing campaign assets, including creative briefs, product grids, performance benchmarks, etc.
  • Assist with the setup of all campaigns (e.g., trafficking ads, creating tracking links, QA'ing preview links, etc.)
  • Monitor campaign delivery, pacing, and performance as needed
  • Distill platform and Google Analytics data into actionable insights
  • Support A/B testing across platforms and audiences to improve overall performance
  • Assist with performance recaps, including quarterly branding campaign presentations
  • Monitor trends across social media and branding, including new channels, ad formats, technology capabilities, etc.
  • Facilitate meetings with internal and external stakeholders


Education + Prior Experience

  • Bachelor's degree or commiserate work experience
  • Familiarity with platforms such as Facebook, Instagram, Pinterest, YouTube, TikTok, etc.
  • Proficiency in Microsoft Office, especially Excel
  • Familiarity with Google Analytics a plus
  • Exceptional organization skills, multi-tasking capabilities, and attention to detail
  • Retail industry experience preferred
  • 4+ years relevant experience (Marketing/Integrated Marketing)
  • Experience in Fashion/Retail/Luxury preferred
  • Passion and enthusiasm for the Tory Burch brand and customer
  • Strong verbal and written communication skills

  • Critical thinker and and collaborator
  • Strong visual and presentation skills (experience w/ MAC/Keynote a plus)
  • Strong understanding of product, merchandising functions
  • Collaborative builder and problem solver


DESIRED ATTRIBUTES

Please note any skills/qualities you would want someone to have in this role in addition to our core skills :

  • Adaptable - Change before you have to
    • Changes course easily - Knows when to be patient and when to push - Works well in the gray - Shows grace under pressure - Owns mistakes and learns from them - Balances multiple priorities
  • Entrepreneurial Spirit - Own it
    • Takes initiative, doesn't wait for direction - Builds for the future - Takes personal ownership and accountability - Is resourceful in getting things done
  • Collaborative - No "I" in Tory
    • Is self-aware and open-minded - Integrates the perspectives of others - Is direct but respectful - Communicates cross functionally - Knows when to get people involved and when to make a decision - Takes an inclusive approach
  • Client & Brand Focus - Put yourself in Tory's shoes
    • Passionate about the brand and the work - Creates a transformational client experience - Makes decisions in the best interest of the company and our customers - Focuses on internal and external customers
  • Live the Values - Being "Buddy"
    • Keeps the "Buddy Values" alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) - It's not just what you do, but how you do it - Contributes to a positive and productive environment
  • Functional Expertise - Know Your Stuff
    • Has the skills necessary to perform the job - Keeps current on trends, skills, and practices - Puts learning into practice


Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact talent@toryburch.com .