Manager, Content Creation, CK China

POSITION SUMMARY:

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

• Work alongside the Regional Content Creation team to develop design concepts and directions for marketing materials, campaigns, look books, video content and multiple projects.
• Ability to tell stories guided by audience and industry insights, demonstrating creative and structured thinking.
• Have strong esthetics taste and ability to understand the brands creative position and creative vision.
• Communicate and pitch clear ideas and creative concepts to regional senior leadership team and stakeholders.
• Ensure clear and comprehensive communication to the execution team on the brand vision and tone.
• Design visual treatment (e.g., mood boards,mock-ups, brand communication related decks)
• Provide direction of GTM campaign creative, message/tagline and support execution of local marketing/eCom production if required.
• Establish and maintain unified and efficient e-commerce platform: site creation; promotion e-blast; O2O projects; PDP/video shooting production etc.
• Retail Operations and Communication Training: Brief the team to develop all the seasonal training materials.
• Assis in managing the agencies and third parties, ensuring that deliverables are on strategy, on time and within budget.
• Commission creative talent for various projects and manage external contacts including photographers, illustrators, animators, stylists, printers, influencers, entrepreneurs etc.
• Research potential new vendors and develop vetting process to review them.
• Develop strong team relationships within the China Marketing/eCom, Regional Creative and Marketing teams.
• Understand Chinese youth audiences, digital and social trends, and inspire with smart creativity.

INTERNAL & EXTERNAL CONTACTS:

Internal: Regional & local Marketing team / Regional Content Creation / PR / VM / Merchandising / e-commerce / Retail Operations and Communication / Procurement

External: Agency Partners, Production houses and Vendors

SUPERVISORY RESPONSIBILITIES:

Direct: Creative Executive

In-Direct: n/a

KEY COMPETENCIES

CREATIVITY: Must possess high degree of fashion aesthetic; interest in trends, lifestyles, competitors and media. Support introduction of new ideas. Can work within the creative process effectively, and support bring ideas to realization.

TEAMWORK: Builds good working relationships; collaborates toward deadlines and deliverables. Able to communicate effectively across the team and organization; effectively works at long distances.

ORGANIZING: Works according to defined schedules and deadlines; takes direction well and able to work with high accountability; manages own work and tracks progress. Seeks out resources to get things done; able to multi-task and adapt to changing priorities.

ENVIRONMENT: Ability to work in fast-paced, team-oriented setting; interface with Global Design and Supply Chain.

Functional Competencies:

• Proven ability to handle multiple projects at once and adapt quickly to changing priorities
• Highly organized and attentive to detail
• Able to work efficiently to tight deadlines, juggling numerous projects at once, and proactively sourcing the relevant information from key stakeholders.
• Knowledgeable on creative input and design direction to assist creative team on feedback from executive and global teams.

QUALIFICATIONS & EXPERIENCE:

Experience:

8-10+ years design experience in an in-house creative department or design firm.

Skills:

• High proficiency in:Adobe Creative Suite (Photoshop, Illustrator, InDesign), Flash suite for designing, Final Cut Pro, Avid audio production software planning and other graphic applications.
• Familiar with responsive front-end programming (HTML/HTML5, PHP, CSS2/CSS3, JavaScript) will be a huge advantage
• Possess strong conceptual skills, high-level sense of design, composition and layout.
• Ability to multi-task in a fast-paced environment, and deal with budgetary issues.
• Ability to be resourceful with specialty projects.
• Positive attitude towards teamwork.
• Good command of written and spoken English and Mandarin
• Portfolio links should be provided in the resume
• More experience will be considered as senior position

Education: Diploma or Degree holder in Graphic Design or related disciplines.