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Manager, Content Creation, CK China

Employer
Calvin Klein
Location
Shanghai, China
Closing date
26 Jan 2022

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Function
Marketing
Level
Manager
Hours
Full Time

Job Details

POSITION SUMMARY:

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
  • Work alongside the Regional Content Creation team to develop design concepts and directions for marketing materials, campaigns, look books, video content and multiple projects.
  • Ability to tell stories guided by audience and industry insights, demonstrating creative and structured thinking.
  • Have strong esthetics taste and ability to understand the brands creative position and creative vision.
  • Communicate and pitch clear ideas and creative concepts to regional senior leadership team and stakeholders.
  • Ensure clear and comprehensive communication to the execution team on the brand vision and tone.
  • Design visual treatment (e.g., mood boards,mock-ups, brand communication related decks)
  • Provide direction of GTM campaign creative, message/tagline and support execution of local marketing/eCom production if required.
  • Establish and maintain unified and efficient e-commerce platform: site creation; promotion e-blast; O2O projects; PDP/video shooting production etc.
  • Retail Operations and Communication Training: Brief the team to develop all the seasonal training materials.
  • Assis in managing the agencies and third parties, ensuring that deliverables are on strategy, on time and within budget.
  • Commission creative talent for various projects and manage external contacts including photographers, illustrators, animators, stylists, printers, influencers, entrepreneurs etc.
  • Research potential new vendors and develop vetting process to review them.
  • Develop strong team relationships within the China Marketing/eCom, Regional Creative and Marketing teams.
  • Understand Chinese youth audiences, digital and social trends, and inspire with smart creativity.

INTERNAL & EXTERNAL CONTACTS:

Internal: Regional & local Marketing team / Regional Content Creation / PR / VM / Merchandising / e-commerce / Retail Operations and Communication / Procurement

External: Agency Partners, Production houses and Vendors

SUPERVISORY RESPONSIBILITIES:

Direct: Creative Executive

In-Direct: n/a

KEY COMPETENCIES

CREATIVITY: Must possess high degree of fashion aesthetic; interest in trends, lifestyles, competitors and media. Support introduction of new ideas. Can work within the creative process effectively, and support bring ideas to realization.

TEAMWORK: Builds good working relationships; collaborates toward deadlines and deliverables. Able to communicate effectively across the team and organization; effectively works at long distances.

ORGANIZING: Works according to defined schedules and deadlines; takes direction well and able to work with high accountability; manages own work and tracks progress. Seeks out resources to get things done; able to multi-task and adapt to changing priorities.

ENVIRONMENT: Ability to work in fast-paced, team-oriented setting; interface with Global Design and Supply Chain.

Functional Competencies:
  • Proven ability to handle multiple projects at once and adapt quickly to changing priorities
  • Highly organized and attentive to detail
  • Able to work efficiently to tight deadlines, juggling numerous projects at once, and proactively sourcing the relevant information from key stakeholders.
  • Knowledgeable on creative input and design direction to assist creative team on feedback from executive and global teams.

QUALIFICATIONS & EXPERIENCE:

Experience:

8-10+ years design experience in an in-house creative department or design firm.

Skills:
  • High proficiency in:Adobe Creative Suite (Photoshop, Illustrator, InDesign), Flash suite for designing, Final Cut Pro, Avid audio production software planning and other graphic applications.
  • Familiar with responsive front-end programming (HTML/HTML5, PHP, CSS2/CSS3, JavaScript) will be a huge advantage
  • Possess strong conceptual skills, high-level sense of design, composition and layout.
  • Ability to multi-task in a fast-paced environment, and deal with budgetary issues.
  • Ability to be resourceful with specialty projects.
  • Positive attitude towards teamwork.
  • Good command of written and spoken English and Mandarin
  • Portfolio links should be provided in the resume
  • More experience will be considered as senior position

Education: Diploma or Degree holder in Graphic Design or related disciplines.

Company

For five decades, CALVIN KLEIN has been a cultural catalyst, creating a legacy of iconic imagery and provocative conversation while retaining its American DNA and youth-inspired designs. Our associates are a group of talented individuals with unique personalities and perspectives. At CALVIN KLEIN, we take risks, embrace differences and strive to make a positive impact on the world. Above all, we care passionately for the brand, our customer and each other. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, CALVIN KLEIN is one of the world’s largest and most successful designer fashion brands. We are driven by our associates, creating one of the most visionary workforces in fashion. We are proud of who we are, what we do, and the future we are creating. Global retail sales of CALVIN KLEIN products exceeded $8 billion in 2017, and CALVIN KLEIN branded products are distributed in 110+ countries. CALVIN KLEIN employs a worldwide network of over 10,000 associates and operates more than 2,000 free-standing stores globally. Calvin Klein, Inc. was acquired by PVH Corp. in 2003.

Company info
Telephone
020 589 9888
Location
Danzigerkade
165
Amsterdam
Netherlands
1013 AP
NL

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