Manager, Content Creation, CK China

Calvin Klein
Shanghai, China
24 Dec 2021
26 Jan 2022
Full Time

  • Work alongside the Regional Content Creation team to develop design concepts and directions for marketing materials, campaigns, look books, video content and multiple projects.
  • Ability to tell stories guided by audience and industry insights, demonstrating creative and structured thinking.
  • Have strong esthetics taste and ability to understand the brands creative position and creative vision.
  • Communicate and pitch clear ideas and creative concepts to regional senior leadership team and stakeholders.
  • Ensure clear and comprehensive communication to the execution team on the brand vision and tone.
  • Design visual treatment (e.g., mood boards,mock-ups, brand communication related decks)
  • Provide direction of GTM campaign creative, message/tagline and support execution of local marketing/eCom production if required.
  • Establish and maintain unified and efficient e-commerce platform: site creation; promotion e-blast; O2O projects; PDP/video shooting production etc.
  • Retail Operations and Communication Training: Brief the team to develop all the seasonal training materials.
  • Assis in managing the agencies and third parties, ensuring that deliverables are on strategy, on time and within budget.
  • Commission creative talent for various projects and manage external contacts including photographers, illustrators, animators, stylists, printers, influencers, entrepreneurs etc.
  • Research potential new vendors and develop vetting process to review them.
  • Develop strong team relationships within the China Marketing/eCom, Regional Creative and Marketing teams.
  • Understand Chinese youth audiences, digital and social trends, and inspire with smart creativity.


Internal: Regional & local Marketing team / Regional Content Creation / PR / VM / Merchandising / e-commerce / Retail Operations and Communication / Procurement

External: Agency Partners, Production houses and Vendors


Direct: Creative Executive

In-Direct: n/a


CREATIVITY: Must possess high degree of fashion aesthetic; interest in trends, lifestyles, competitors and media. Support introduction of new ideas. Can work within the creative process effectively, and support bring ideas to realization.

TEAMWORK: Builds good working relationships; collaborates toward deadlines and deliverables. Able to communicate effectively across the team and organization; effectively works at long distances.

ORGANIZING: Works according to defined schedules and deadlines; takes direction well and able to work with high accountability; manages own work and tracks progress. Seeks out resources to get things done; able to multi-task and adapt to changing priorities.

ENVIRONMENT: Ability to work in fast-paced, team-oriented setting; interface with Global Design and Supply Chain.

Functional Competencies:
  • Proven ability to handle multiple projects at once and adapt quickly to changing priorities
  • Highly organized and attentive to detail
  • Able to work efficiently to tight deadlines, juggling numerous projects at once, and proactively sourcing the relevant information from key stakeholders.
  • Knowledgeable on creative input and design direction to assist creative team on feedback from executive and global teams.



8-10+ years design experience in an in-house creative department or design firm.

  • High proficiency in:Adobe Creative Suite (Photoshop, Illustrator, InDesign), Flash suite for designing, Final Cut Pro, Avid audio production software planning and other graphic applications.
  • Familiar with responsive front-end programming (HTML/HTML5, PHP, CSS2/CSS3, JavaScript) will be a huge advantage
  • Possess strong conceptual skills, high-level sense of design, composition and layout.
  • Ability to multi-task in a fast-paced environment, and deal with budgetary issues.
  • Ability to be resourceful with specialty projects.
  • Positive attitude towards teamwork.
  • Good command of written and spoken English and Mandarin
  • Portfolio links should be provided in the resume
  • More experience will be considered as senior position

Education: Diploma or Degree holder in Graphic Design or related disciplines.

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