Senior SEA Specialist

About Tommy Hilfiger

Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than1,400 retail storesthroughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of theTommy Hilfigerbrand were $9.2 billionin 2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includesTOMMY HILFIGERandTOMMY JEANS.

Tommy Hilfiger is one of the world's most recognized premium designer lifestyle groups and is recognized for celebrating the essence of "classic American cool" style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality men's tailored clothing and sportswear, women's collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

The Team

The Ecommerce team is responsible for managing the European own and operated Tommy.com sites across all European markets. The team operates all necessary functions to manage the Ecommerce business end-to-end. Tommy.com are growing in a fast pace and have very ambitious growth targets for the coming years. The team consists of approx. 80+ people and will grow significantly until the end of the year. Furthermore, team members are of various cultural backgrounds and nationalities, all highly motived and skilled as well as inspiring to work with. As the own and operated Ecommerce business is one of the main growth opportunities, there is a high focus in the organization to support this growth. One of the key pillars is to drive success through traffic and to become a data decision driven culture within the team. Thus, we want to scale up our internal capabilities. In addition, there are lots of projects running that supports performance initiative including data modelling, automation, enhancement of first party data, cloud base bidding, CMS development.

The Position
Reporting in to the SEA Manager, The Tommy Hilfiger SEA Specialist will join the team responsible for all SEA/Paid Search traffic for Tommy Hilfiger across Europe. The SEA Specialist will be responsible for delivering traffic and net sales targets for the brand, together with her/his manager.

Key Responsibilities:

• Accelerate the tommyhilfiger.com business through the SEA channel
  
• Support with the planning, execution, management, and measurement of the SEA campaigns for our (or your assigned) markets across different search engines and languages
  
• Bring best in-class SEA practice from optimization, campaign set-up, audience targeting and smart bidding
  
• Working closely with the SEA Manager to manage budgets in-line with topline growth and maximizing ROI
  
• Execute roadmap projects in an efficient and timely manner by identifying priorities, bottlenecks and opportunities
  
• Have a test and learn approach with a constant development in growth hacking
  
• Continues seek new ways to drive Paid Search traffic through new product alpha/betas
  
• Monitor competitor advertising strategies and plan appropriate responses.
  
• Have a good understanding and experience in working on accounts that are heavily powered by automation
  
• Strong knowledge in feed management and manipulation to ensure optimal data quality and search relevancy
  
• Establish a direct relationship with the Google Specialist teams to stay ahead of the game and to ensure support is provided
  
• Build and automate performance reports that provide actionable insights
  
• Deep dive into performance and provide actions to capitalize/tackle performance related situations
  
• Build synergy and new ways of working with the SEO team to strategically drive success within the search results page
  

The Ideal Candidate:

• Minimum 3 years' experience in SEA/Paid Search, with a good understanding and knowledge of SEA
  
• Working experience with Google Ads, Microsoft Advertising, Lengow, scripts, Google Data Studio, Search Ads 360, Campaign Manager (Floodlight), Yandex
  
• Proficient in number crunching in Excel and experience with analytics tool such as Google Analytics, Omniture & Insights Discover.
  
• Strong understanding of SEA products and mechanics
  
• Excellent project coordination skills and the ability to work efficiently under tight deadlines.
  
• Strong verbal and written communication skills, attention to detail & accuracy.
  
• Ability to work well independently as well as in a team.
  
• Knowledge of the retail & fashion industry is a plus.
  

What You Can Expect from Us:

• A beautiful state-of-the-art Campus, complete with our very own People's Place Gym and People's PlaceCafés
  
• A companyculturethat fostersdevelopment, offering training and learning opportunities through our very own PVH University
  
• An international environment which respects diversity, equality, and individuality
  
• Asmart work programthatempowers our associates to work at their preferred location within a flexible schedule
  
• A chance to unwind with weekly social activities
  
  

PVH Europe and ourbrands,TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

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