Sr. Director Marketing Strategy, Creative, Store Experience - Franchise Strategic Alliances

Recruiter
Gap Inc.
Location
New York, New York, United States
Posted
24 Dec 2021
Closes
27 Feb 2022
Ref
R23343
Function
Marketing
About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.    

This simple idea-that we all deserve to belong, and on our own terms-is core to who we are as a company and how we make decisions. Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the Role

You will be the guardian of the Gap Inc brands (Gap, Old Navy, Banana Republic & Athelta) for FSAL, with accountablity for ensuring Gap Inc NA brand marketing strategies are protected whilst creating localized, global brand marketing strategies; creative assets and store experience moments that resonate with the FSAL customer, and enable the successful execution of the FSAL long range plan.

As an advocate and voice of the FSAL brand marketing team you will be a strong collaborator, influencer who successfuly develops partnerships with the Gap Inc Brand Strategy Marketing, Store Experience & Creative teams across 4 brands to ensure the FSAL partner and market needs are met, whilst creating a consistent marketing and customer experience globally.

You have experience working in a highly matrixed, fast paced global consumer brand organization, and will have a high degree of strategic orientation, with a strong understanding of both the traditional vertical omni channel (digital and store) retail model and B2B retailing.

What You'll Do

  • You will lead and inspire a team across various marketing disciplines: marketing brand strategy, digital, creative and store experience, and play a vital role in delivering a seamless and consistent omni channel customer experience
  • Responsible for driving key in-season marketing metrics such as driving improved traffic and conversion for stores and ecommerce channels. You will own the marketing strategies for launching and relaunching new franchise partnerships, country, brand, seasonal and big product line launches
  • You will be accountable for immersing and educating the wider marketing team across account management and digital to ensure strategies and plans are deployed successfully into markets and meet partner needs.
  • Your marketing strategies will be agile and reactive to full funnel marketing insights and consumer behaviors, and be well executed across marketplace, pureplay, online, store and shop in shop experiences
  • Working in partnership with the head of Franchise Strategy, Operations + Learning Development, you willensure all branding marketing strategies, creative assets and store experience plans align to the Franchise business + divisional strategies and are successful in amplifying our brands.
  • This role will require you to not only have a deep knowledge and passion for creative marketing but be able to transcend concepts into particle, operational tools and process for store and digital experiences, working in close partnership with store design, account management, finance, licensing and strategy teams


Who You Are

  • Extensive experience leading global marketing teams
  • Prior experience managing omni-channel marketing strategies for a global B2B retailer (wholesale/Franchise Licensing)
  • Previous experience leading Marketing brand strategy and creative for a consumer brand
  • Proven track record for developing and executing successful marketing campaigns and strategies in house, which drive key business metrics
  • Strong industry reputation with a track record of building enduring relationships with business partners and vendors/agencies
  • Robust financial acumen and ability to manage budgets
  • Strong people leader, who attracts and grows best in class talent
  • Ability to travel globally on a regular basis and working within global time zones, with the ability to be aware of cultural differences and norms and flexible in communication style and approach.


Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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