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Creative Content Executive/Associate

Employer
Charles & Keith
Location
Singapore (SG)
Closing date
4 Feb 2022

Job Details

JOB DESCRIPTION

  • Creating Seasonal Story and Campaign directions
  • Producing motion graphics and other videos to accompany all types of marketing collateral, from educational content and social media assets and advertisements.
  • To create dynamic and rich content for on- and off-line channels to drive engagement and build communities.
  • Constantly exploring and providing the teams with inputs on the latest trends or updates in area of content creation for digital brand campaign.
  • Ensure all content produced adheres to brand guidelines and matches the tone and style
  • Responsible for setting and directing the creative influence seasonally
  • Develop and manage the Content Calendar and deadlines for all projects across channels including social media, email, blog, and site placements on a weekly basis
  • Ideate, brainstorm and implement Local and Global campaigns
  • Oversee contents from conception to completion for editorials, magazines, photo shoots, videos and websites, with a full understanding of online and offline best practices
  • Shoot products across fashion and still life in the event that a photographer is unavailable
  • Work independently/with stylist and models to direct the shoot/video
  • Stay up to date on fashion, style news, runway, and industry trends for product selection, stories, videos and social engagement
  • Work with the Research & Development teams on product developments
  • Work with UI/UX team to create seasonal user generated microsite to support the main season campaign.
  • Collaborate closely with digital marketing team to leverage analytics insights and incorporate feedback into consideration with regards to content to launch smart, creative new editorial initiatives to optimise these trends and build traffic
  • Guide other, non-editorial communications functions such as advertising, merchandising, operations and marketing communications on understanding and adaptation of content and moodboard
  • Support events with any ad-hoc projects when required
  • Perform all other job related duties as assigned

 

THE IDEAL CANDIDATE

  • 2 years experience in content creation roles pertaining to fashion and/or style
  • Creative abilities to think beyond traditional editorial approaches; to include community-building platforms, video-production and editorial photography
  • Excellent time management, communications, judgment, decision-making, presentation, human relations and organisational skills
  • The ideal candidate should have a strong portfolio, be Mac (Adobe Photoshop, Muse, Indesign) and Fashion literate with a strong passion for photography
  • Possession of Videography and video editing skills are highly advantages
  • Must be a team player and able to work in fast paced retail environment
  • Committed to working after office hour and during weekend whenever required
  • Comfortable and willing to travel overseas

Company

A global fashion group with premium brands known for their modern and edge-cutting designs across footwear, bags and accessories categories, CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide.

Founded by siblings, Charles and Keith Wong, the Group aims to empower people to express themselves freely through fashion.

Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community.

CHARLES & KEITH was established in 1996 with the purpose to spark joy and confidence in fashion-forward women. Anchored by its four brand values – Experimental, Desirable, Curated and Modern – CHARLES & KEITH aims to celebrate and inspire women every day.

PEDRO is designed to propel the effortless expression of a modern style maven. By relating, refining and reinventing, the brand creates updated essentials to celebrate individualism that transcends time or gender. Since their inception in 2006, the brand has launched both men’s & women’s collection of footwear and accessories.

Both brands are available across Asia Pacific, the Middle East, Europe and the United States, through their concept stores and respective ecommerce sites, CHARLESKEITH.COM and PEDROSHOES.COM.

Company info
Telephone
64882688
Location
6 Tai Seng Link
Singapore
Singapore
534101
SG

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