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Senior Social Media Manager

Employer
Otrium
Location
London (GB)
Closing date
4 Feb 2022

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Function
Marketing
Level
Senior Manager
Hours
Full Time

Job Details

Our purpose

Otrium is a purpose-led business – we see a future where all clothing is worn.

Every year, billions of items are produced globally but are never sold. Clothing goes unworn and often ends up in landfills. This is a huge waste of creative energy, labor, natural resources and investment. Otrium is changing fashion from the inside out: we are an online fashion outlet marketplace and we tech-enable designer brands to find an owner for every item they produce.

Our global business

Founded in Amsterdam and headquartered in the cloud, Otrium also has hubs in New York and London. As a digital-first company, we work around the globe and don’t need to limit our HQ to one location or a single hub. We want to ensure our O-team can work in a way that best fits their needs, whether that’s remote-first, hub-first, or hybrid (50/50). 

Otrium is also committed to fostering an inclusive and diverse community of employees with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion, or sexual orientation.

Here’s to freedom, flexibility, and global inclusivity!

 

Your impact

As the Senior Social Media Manager, you will be a part of the wider branding team and will need an expert eye for detail, passion and inspiration to help us to stand out from the crowd.

Your responsibilities

  • Define the strategy and ongoing optimisation of Otrium’s social media across all channels in line with the wider marketing strategy to maximise follower acquisition and customer engagement
  • Underpinned strategy with clear and ambitious KPIs that measured performance and provide insight to inform activity
  • Develop the activity calendar for social media and share with senior stakeholders
  • Champion social media and ensure effective use within the wider marketing and communications strategy
  • Ideate and coordinate creation of social media content in line with campaigns priorities
  • Oversee visual content creation for social media channels including but not limited to dynamic video (reels, infeed and IGTV content) written and graphic content
  • Produce original content such as ‘behind the scenes’ assets and other social-first deliverables
  • Work closely with the campaign team to create briefs for the in-house creative team in relation to the generation of social-led assets from existing imagery
  • Liaise with brands and suppliers to source relevant assets for use on social channels
  • Create reactive social content in relation to key events, social media trends, relevant celebrities and influencers that will resonate with our audience
  • Create a programme of relevant and on-brand influencer content, this will include static and as well as LIVE and competition content
  • Actively champion new ideas and initiatives and engage with relevant stakeholders across the organisation to deliver these in an impactful manner
  • Maintain knowledge of new and emerging technologies and approaches to social media and review plans and strategy as a result of the changes and trends in the social sphere
  • Measure the performance and impact of social media activity, create weekly and monthly reports and communicate results to the wider business
  • Work closely with the creative editorial team to manage TOV across social channels in line with the overarching brand approach
  • Protect the brand image by monitoring conversations across social media channels and implementing appropriate responses and proactive initiatives
  • Identify relevant commercial opportunities to monetise social media channels
  • Instil and grow a strong collaborative approach to social media marketing with relevant stakeholders - particularly trading, E-Commerce and creative teams
  • Manage and develop a team to ensure that the team works together effectively and have clear objectives
  • Ensure that all posts across all social media channels are published on time.

About you

  • You have a proven commercial track record of experience in social media with a strong record of follower acquisition, and engagement improvement
  • Social media experience within fashion, luxury, beauty or lifestyle brands required
  • Deep understanding of social media landscape, various platforms and trends within social
  • Ability to work at both a strategic and operational level
  • Strong editing skills including reels and video app editing knowledge
  • Good copywriting skills
  • Experience in managing and coaching team members
  • Creative thinker who is passionate about developing new and engaging social ideas
  • Collaborative attitude with the ability to develop strong working relationships with key business departments and 3rd party brands
  • Exceptional organisational and time-management abilities
  • Strong business acumen and goal-oriented approach

 

Our values: #WearIt

Every member of the O-team uses our values in their everyday working lives. They act as our internal manifesto to help us think about how we act as a collective team, and they link directly to our mission: All clothing should be worn.

  • #Wins are celebrated. Next to working together, we celebrate our success together. With every target we make and record we break, we celebrate!
  • #Embrace mistakes. Not only do we celebrate our successes, but we also make sure Otrium is a safe space to embrace our challenges and difficulties together.
  • #Amaze our customersYou will be part of an enthusiastic and highly ambitious team with a growth and entrepreneurial mindset, ensuring that all clothing is worn by happy customers.
  • #Rely on data. As a purpose-led business committed to addressing the issue of unsold inventory, we don’t blindly fall in love with ideas: we listen to what the data tells us and provide input back into the industry.
  • #Impact on a global scale. The possibility to learn, grow, and contribute to one of the fastest-growing startups in Europe, and soon the US (with your help!).
  • #Take ownership. Freedom and responsibility: we believe in ownership, so we will give you full responsibility to make sure you can get the job done.

What's next

Excited about what you're reading? Let us know more about who you are and why we should work together!

We look forward to hearing from you!

Company

We are Otrium, the fashion outlet marketplace with hundreds of designer stores all in one app.

We believe that all clothing produced should be worn. Today, fashion is trapped in a broken cycle. Trends come and go at breakneck speed, creating stress and waste for brands, people, and the planet. Otrium is relieving the pressure of fashion by giving both brands and people their Own Outlet – one where brands can control how they show up and people have the freedom to express themselves.

Through a technology-led approach – where, for the first time, people and the industry trend together – Otrium is giving brands a lasting presence, people a lasting style, and the industry better options.

Founded in Amsterdam, we’re a purpose-led business. Our technology gives brands an online outlet channel and digital tools to smartly connect dynamically-priced end-of-season collections with fashion-lovers. We give brands the data they need to reproduce in-demand items.

Our app re-imagines outlet shopping helping customers easily find reduced-price gems. We give end-of-season fashion a second chance, which is smarter for the wardrobe, smarter for the wallet and smarter for the industry.

Company info
Website
Telephone
+31202217184
Location
Danzigerkade 16A
Amsterdam
North Holland
1013 AP
NL

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