Senior Social Media Manager

Allies Group
Berlin (DE)
04 Jan 2022
04 Feb 2022
Contract Type
Full Time

Allies Group is a fast-growing global skincare company with 2 brands (Allies of Skin & PSA – that celebrates diversity among all people and their skin types and colours.

Our products are sold globally in major international multi-store retailers like Sephora, Boots, Asos, Cult Beauty, DOUGLAS, SPACENK, Harrods, Liberty, Galleries Lafayette, Anthropologie, as well as thorough our own eCommerce platform and through Amazon.

The ideal candidate is a highly motivated, creative team player who will play a critical role in creating original digital content, as well as be responsible for driving strategic growth across various social media platforms.


  • Develop and own unique social media strategies targeting global audiences across multiple social media platforms (Instagram, YouTube, TikTok, Reddit, Blogs)
  • Develop and grow our Allies Group (@alliesofskin and @psaskin) community by fostering an emotional connection to our global audience
  • Create original content for our various social media platforms
  • Provide data analysis and metric reporting
  • Be ahead of the latest trends by monitoring online conversations, competitor feeds and what’s trending in pop culture and society and make strategic suggestions to the brand
  • Develop frameworks and actively monitor the performance and progress of our brands' social media initiatives and campaigns
  • Monitor our reputation on 3rd party product reviews and beauty websites, engage with customers talking about us and report on buzzy conversation topics
  • Collaborate with channel partners to identify new opportunities for Allies Group’s social strategy and stay on top of new trends in social media and community management
  • Work with the creative team to prioritize and implement creative, ad copy, beta tests, and landing page tests


  • Bachelor's Degree
  • 3+ years of proven community management and growth
  • Proficiency with multiple social media platforms
  • Ability to work efficiently under tight deadlines and strong attention to detail
  • Strong project management skills with the aptitude to prioritize multiple projects
  • Independent and self-directed
  • Strong time management capabilities
  • Strong critical-thinking skills and has a solution-oriented mindset
  • Highly knowledgeable about industry best practices
  • Excellent written and oral communication skills - with a flair for copy
  • Digital design experience (animated gifs, short videos etc…)
  • Ability to create photo and video content using a camera/ SLR
  • Photoshop proficiency is a plus
  • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

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