Senior Social Media Manager

Recruiter
Allies Group
Location
Berlin (DE)
Posted
04 Jan 2022
Closes
04 Feb 2022
Function
Marketing
Level
Manager
Contract Type
Permanent
Hours
Full Time

Allies Group is a fast-growing global skincare company with 2 brands (Allies of Skin & PSA – www.allies.shop) that celebrates diversity among all people and their skin types and colours.

Our products are sold globally in major international multi-store retailers like Sephora, Boots, Asos, Cult Beauty, DOUGLAS, SPACENK, Harrods, Liberty, Galleries Lafayette, Anthropologie, as well as thorough our own eCommerce platform and through Amazon.

The ideal candidate is a highly motivated, creative team player who will play a critical role in creating original digital content, as well as be responsible for driving strategic growth across various social media platforms.

Responsibilities

  • Develop and own unique social media strategies targeting global audiences across multiple social media platforms (Instagram, YouTube, TikTok, Reddit, Blogs)
  • Develop and grow our Allies Group (@alliesofskin and @psaskin) community by fostering an emotional connection to our global audience
  • Create original content for our various social media platforms
  • Provide data analysis and metric reporting
  • Be ahead of the latest trends by monitoring online conversations, competitor feeds and what’s trending in pop culture and society and make strategic suggestions to the brand
  • Develop frameworks and actively monitor the performance and progress of our brands' social media initiatives and campaigns
  • Monitor our reputation on 3rd party product reviews and beauty websites, engage with customers talking about us and report on buzzy conversation topics
  • Collaborate with channel partners to identify new opportunities for Allies Group’s social strategy and stay on top of new trends in social media and community management
  • Work with the creative team to prioritize and implement creative, ad copy, beta tests, and landing page tests

Qualifications

  • Bachelor's Degree
  • 3+ years of proven community management and growth
  • Proficiency with multiple social media platforms
  • Ability to work efficiently under tight deadlines and strong attention to detail
  • Strong project management skills with the aptitude to prioritize multiple projects
  • Independent and self-directed
  • Strong time management capabilities
  • Strong critical-thinking skills and has a solution-oriented mindset
  • Highly knowledgeable about industry best practices
  • Excellent written and oral communication skills - with a flair for copy
  • Digital design experience (animated gifs, short videos etc…)
  • Ability to create photo and video content using a camera/ SLR
  • Photoshop proficiency is a plus
  • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

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