Senior Social Media Manager

Allies Group is a fast-growing global skincare company with 2 brands (Allies of Skin & PSA – www.allies.shop) that celebrates diversity among all people and their skin types and colours.

Our products are sold globally in major international multi-store retailers like Sephora, Boots, Asos, Cult Beauty, DOUGLAS, SPACENK, Harrods, Liberty, Galleries Lafayette, Anthropologie, as well as thorough our own eCommerce platform and through Amazon.

The ideal candidate is a highly motivated, creative team player who will play a critical role in creating original digital content, as well as be responsible for driving strategic growth across various social media platforms.

Responsibilities

• Develop and own unique social media strategies targeting global audiences across multiple social media platforms (Instagram, YouTube, TikTok, Reddit, Blogs)
• Develop and grow our Allies Group (@alliesofskin and @psaskin) community by fostering an emotional connection to our global audience
• Create original content for our various social media platforms
• Provide data analysis and metric reporting
• Be ahead of the latest trends by monitoring online conversations, competitor feeds and what’s trending in pop culture and society and make strategic suggestions to the brand
• Develop frameworks and actively monitor the performance and progress of our brands' social media initiatives and campaigns
• Monitor our reputation on 3rd party product reviews and beauty websites, engage with customers talking about us and report on buzzy conversation topics
• Collaborate with channel partners to identify new opportunities for Allies Group’s social strategy and stay on top of new trends in social media and community management
• Work with the creative team to prioritize and implement creative, ad copy, beta tests, and landing page tests

Qualifications

• Bachelor's Degree
• 3+ years of proven community management and growth
• Proficiency with multiple social media platforms
• Ability to work efficiently under tight deadlines and strong attention to detail
• Strong project management skills with the aptitude to prioritize multiple projects
• Independent and self-directed
• Strong time management capabilities
• Strong critical-thinking skills and has a solution-oriented mindset
• Highly knowledgeable about industry best practices
• Excellent written and oral communication skills - with a flair for copy
• Digital design experience (animated gifs, short videos etc…)
• Ability to create photo and video content using a camera/ SLR
• Photoshop proficiency is a plus
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)