Customer Analytics Manager

We are driving a data and insight culture across the whole business and this role is key to delivering that vision. Over the past 12 months the analytics function has set the foundations to allow Marketing to answer key strategic business questions. This work has included on boarding new tech, reviewing the data layer, defining new attributes, and building a new data warehouse in Big Query. We now have an exciting opportunity for a Customer Analytics Manager to transform data from multiple sources into valuable, actionable insights which put the customer at the centre of decision-making across the business and can fuel our ambitious plans for future growth.

Responsibilities include:

• Utilise Big Query and new BI tool to build an advanced, comprehensive & flexible reporting suite across marketing channel, customer segment, sales channel, and product category performance.
• Work with Finance and Merchandising to enhance our sales forecasting model to improve the granularity and accuracy of our forecasting
• Monitor market and competitor benchmarking data to evaluate hush performance relative to the broader market, identifying both tactical trading and more strategic opportunities to improve company performance.
• Evaluate the case for deploying modelling to further improve our understanding of the drivers of overall business performance and to optimise strategy
• Take ownership for rolling out an improved multi-touch attribution model to enhance channel reporting and gain insight on upper funnel activity.
• Spearhead customer analysis based on a combination of demographic and spend (eg: RFM)
• Build a feedback loop so that data is used as the foundation for seasonal campaigns and the basis of strategic business decisions.
• Respond to ad hoc business requests and manage a customer analytics project backlog. Effectively prioritize, visualize and present findings to a diverse group of stakeholders.
• Liaise with IT regarding the development and adoption of future projects, such as business intelligence tools and integrating new data

To join us, you must have:

• A passion for using large data sets ‘hands on’ to understand customer behaviour and derive actionable insights
• An understanding of DDA attribution models and experience with GA360, Big Query, GTM, Data Studio, BI tools, optimize 360 & Excel.
• Must have a working knowledge of SQL, ideally also VBA and Python but not essential
• Excellent stakeholder management skills and evidence of successful outcomes from collaborative projects
• A strong knowledge around utilising data visualisation tools to build out visually engaging solutions (e.g. Data studio, Tableau)
• Customer segmentation and market research knowledge, ideally within the retail/fashion industry.
• Understanding of the digital marketing ecosystem and how to measure success for each channel.
• Educated to a degree level (a Statistics, Mathematics or Computer Science focus would be an advantage)
• Enthusiasm for the ever changing digital marketing industry, it is import to seek out market trends and incorporate this into the hush digital strategy

In return, we will offer you a competitive salary, generous staff discounts of 55%, sample sales as well as the opportunity to develop a career, attend relevant conferences & training courses whilst working in a fast-paced but fun environment!

We are committed to equality of opportunity for all staff and applications are encouraged from individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.