Account Manager- Fashion
PURPLE is looking for an experienced Account Manager or Sr. Account Manager for its Fashion division to join the agency. The Account Manager will play an essential role in supporting the assigned Account Director in the development and execution of: generating maximum brand exposure through creative product placement, profile features and launches. The Account Manager must have a genuine passion for developing brands, using true initiative in order to achieve exceptional results. Impeccable client liaison skills and an established network of key contacts (brands and press) are essential.
Reporting to the Account Director, the Account Manager’s responsibilities would include increasing awareness for all brands assigned to them. In this role the Account Manager will promote the different clients in all activities, campaigns, special projects, shows, presentations and events to the media and to develop and maintain relationships with key journalists and media within your assigned and designated market, acting as an ambassador for Purple.
· Media networking and liaising across relevant beats; Maintaining strong relationships with media through regular one-to-one appointments and meetings
· Executing media relations plans for clients including developing outreach plans, message development, management of events, coordination of media familiarisation trips, effective pitching, training of spokespersons and pitching local, regional and national stories
· Competitive media research and analysis
· Participating in the creation of communications plans
· Navigating partnership and collaboration opportunities
· Spearheading and supporting with event logistics and production
· Developing weekly and monthly media reports for clients
· Support AD’s on communication with all clients, building rapport and credibility based on trust and expert counsel
· Overseeing the management of all product-related media requests – from email inquiry through prospective media coverage – through sample product distribution and tracking and follow up
· Taking inventory of and being responsible for client product inventory
· General media monitoring across clients and all competitors
· Consistently producing high quality internal and external communications content
· Oversight and compilation of weekly client agendas
· Proactively pitch story ideas to achieve maximum editorial placement across your brands
· Manage and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered; while supporting them in their growth to the next level.
· Equally support AD’s and senior members of the team to ensure maximum support across all levels.
· Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity
· Have strong connections with leading and emerging editorial talents in Asia.
· Managing the Junior Account Executive/Account Executive to help reach personal and team targets
· Contribute to agency new business efforts; both creating proposals and participating in relevant pitches
Skills and Experience
· 4-5 years of public relations experience; agency exposure is ideal
· Basic written and spoken skill of English is necessary.
· Proven experience operating in a senior position within the fashion industry
· Proven track record of creating a positive impact on business through implementation of a PR strategy.
· Discreet, professional and well spoken, with excellent communication skills
· Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative
· Pro-active and able to show initiative/ideas to constantly promote the Purple offering
· Creative and strategic thinker
· strong established fashion press contacts
· International press contacts are also desirable
· Strong experience of event management
· Strong presentation & superb writing skills
· Able to identify communication opportunities across multiple media platforms
· Strong MS Word skills; working knowledge of PowerPoint and Excel