Senior Marketing Director, Brand

This is an exciting and unique opportunity to become a member of the Otrium US team as our Senior Marketing Director, Brand, on a global scale. You will be responsible for communication, coordinating IM and PR/advocacy, creating efficiencies and protecting brand equity as well as the creation of influencer marketing and PR strategies. You’ll have a strong focus on digital and social communications to drive brand awareness and visibility whilst ensuring the appropriate objectives and priorities are enabled and supported within the sales organization.

Our purpose

Otrium is a purpose-led business – we see a future where all clothing is worn.

Every year, billions of items are produced globally but are never sold. Clothing goes unworn and often ends up in landfills. This is a huge waste of creative energy, labor, natural resources and investment. Otrium is changing fashion from the inside out: we are an online fashion outlet marketplace and we tech-enable designer brands to find an owner for every item they produce.

Our global business

Founded in Amsterdam and headquartered in the cloud, Otrium also has hubs in New York and London. As a digital-first company, we work around the globe and don’t need to limit our HQ to one location or a single hub. We want to ensure our O-team can work in a way that best fits their needs, whether that’s remote-first, hub-first, or hybrid (50/50). 

Otrium is also committed to fostering an inclusive and diverse community of employees with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion, or sexual orientation.

Here’s to freedom, flexibility, and global inclusivity!

Your impact

As the Senior Marketing Director, Brand, you will achieve global success in the role by developing, deploying and governing the Influencer Marketing and PR strategy which supports global brand business objectives and protects brand equity. You will also be creating efficiencies and coordinating across Public Relations, Communications, Influencer Marketing and Advocacy activities within the Otrium US organisation.

Your responsibilities

• Manage a team of Brand and Content Managers to effectively elevate and build brand awareness for Otrium
• Development of Influencer Marketing (IM) and Public Relations (PR) strategy to maximize US and global press coverage, digital visibility, and positive consumer and customer engagement.
• Oversight and optimization of the total US communication and PR budget.
• Develop original and out of the box campaigns and social engagement strategies that connect with consumers, tell our brand story to customers online and offline.
• Keep target audience, brand guide and philosophy into account in all communication or external activities/creations.
• Oversee the ongoing management by the team of tooling for IM/PR selection.
• Define and implement success metrics for the team to track, analyze, and monitor monthly print press, digital & influencers coverage results, identifying key insights to optimize brand strategy.
• Manage a team that will lead Local Influencer Programming, identifying up and coming talent, and opportunities to extend storytelling through innovative activations.
• Manage a team that will coordinate press days, interviews, personal appearances, and photoshoots.
• Participate and attend cross-functional meetings working closely to ensure a 360-degree partnership across business objectives.
• Foster & maintain good relationships and partnerships with external vendors.
• Define and embed an escalation & crisis process

Your experience, knowledge & skills

• Bachelor-level academic background in relevant field (Business/Marketing degree preferred).
• Highly experienced in an agency, FMCG or Scale-up.
• Proven success in people leadership, with a track record of coaching & developing.
• A clear vision on building Influencer Marketing and Public Relations within Tech spaces on an international level.
• Demonstrated ability to build strong relationships with key stakeholders and influence at all levels.
• Strong Commercial sense to ensure actionability of results and influencing successfully across locations.
• Experience in managing budgets and working with suppliers to ensure actionable results, on time, best cost.
• Ability to leverage/integrate existing data sets when information is available.
• Strong planning and organizational skills with a sense of priority and attention to details.
• Ability to demonstrate tact and discretion in preparing, disclosing, and handling information of a confidential nature.
• Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing.
• Excellent time management skills and the ability to adapt well to change and multi-task.
• Experience working within a local and global scope.
• Maintain a strong understanding of competitor activity and activity within the competitive beauty landscape.

About you

• Excellent communication and interpersonal skills, with the ability to identify and provide comprehensive solutions for varying customer needs.
• Ability to problem-solve, adapt, and prioritize aggressive deadlines, as a team leader and as an individual contributor.
• Strong use of insights and quantitative decision making to inform the sales process.
• Extremely proactive and upbeat with strong organizational skills.
• Have a competitive edge and thrive in a fast-paced team environment.
• You have affinity with the fashion and the Tech industry.
• Be fun, energetic and you’ll fit in the team.

Our values: #WearIt

Every member of the O-team uses our values in their everyday working lives. They act as our internal manifesto to help us think about how we act as a collective team, and they link directly to our mission: All clothing should be worn.

• #Wins are celebrated. Next to working together, we celebrate our success together. With every target we make and record we break, we celebrate!
• #Embrace mistakes. Not only do we celebrate our successes, but we also make sure Otrium is a safe space to embrace our challenges and difficulties together.
• #Amaze our customers. You will be part of an enthusiastic and highly ambitious team with a growth and entrepreneurial mindset, ensuring that all clothing is worn by happy customers.
• #Rely on data. As a purpose-led business committed to addressing the issue of unsold inventory, we don’t blindly fall in love with ideas: we listen to what the data tells us and provide input back into the industry.
• #Impact on a global scale. The possibility to learn, grow, and contribute to one of the fastest-growing startups in Europe, and soon the US (with your help!).
• #Take ownership. Freedom and responsibility: we believe in ownership, so we will give you full responsibility to make sure you can get the job done.

What's next

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We look forward to hearing from you!