Sr Associate, Site Merchandising

Tory Burch
New York, New York, United States
10 Jan 2022
07 Feb 2022

The Senior Associate, Site Merchandising is responsible for supporting the strategy, execution, and rollout of Tory Sport Site Merchandising & Site Experience across the US. This candidate will assist with monthly site refreshes and regular maintenance and QA for Tory Sport. In addition, this candidate will be responsible for developing best practices, guiding principles, and testing strategy/optimization of the site, with a focus on Tory Sport. This individual will collaborate with various business units (Buying, Product Management, Creative, and Marketing) to drive the brand vision and optimize the customer experience on Reports to the Manager of Site Merchandising.



  • Support site merchandising strategy, product set-up, and site curation for Tory Sport, while continually defining and implementing site optimizations
  • Partner with Buying, Creative, Marketing, and Product teams to reflect seasonal vision, key messages, and new product introductions as well as key investments on site
  • Liaise and troubleshoot with Technology and OMS teams to ensure inventory accuracy
  • Partner with Web Production and Buying to set up product assortment for promotional events
  • Partner with CRM on user flows and experience for targeted initiatives (e.g., early access to products/events, gift with purchase)
  • Analyze site metrics (Google Analytics, SFCC) and develop actionable insights for leadership team
  • Maintain Sport playbooks to codify how-to's for technical set-up, key processes, and merchandising best practices
  • Identify industry trends and competitive best practices to inform optimization opportunities for merchandising tactics, navigational elements, and site features

  • Assist in analyzing site metrics and qualitative data to drive measurable improvements across site navigation, engagement, and conversion
  • Collaborate with team to identify testing opportunities based on site metrics and industry best practices


  • Bachelor's Degree or equivalent work experience required; 3-4 years of experience working in ecommerce management, with a focus on site merchandising
  • Experience with loading product catalogs, managing attribution/filters, search, features optimizations, building seasonal shops and aligning product to content
  • Demonstrated ability to provide strategic direction and successfully execute plans with cross-functional partners to drive business performance
  • Strong analytical skills, with proven ability to distill actionable insights from data analysis
  • Excellent written and verbal communication skills, with experience presenting to leadership
  • Ideal candidate will have experience with:
    • Content Management System (e.g., Salesforce Commerce Cloud)
    • Web Analytics Solutions (e.g., Google Analytics)
    • Project Management Tools (e.g., Airtable, Jira, Confluence)
    • Microsoft Office tools (Excel, Powerpoint)


  • Adaptable - Change before you have to
    • Changes course easily - Knows when to be patient and when to push - Works well in the gray - Shows grace under pressure - Owns mistakes and learns from them - Balances multiple priorities
  • Entrepreneurial Spirit - Own it
    • Takes initiative, doesn't wait for direction - Builds for the future - Takes personal ownership and accountability - Is resourceful in getting things done
  • Collaborative - No "I" in Tory
    • Is self-aware and open-minded - Integrates the perspectives of others - Is direct but respectful - Communicates cross functionally - Knows when to get people involved and when to make a decision - Takes an inclusive approach
  • Client & Brand Focus - Put yourself in Tory's shoes
    • Passionate about the brand and the work - Creates a transformational client experience - Makes decisions in the best interest of the company and our customers - Focuses on internal and external customers
  • Live the Values - Being "Buddy"
    • Keeps the "Buddy Values" alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) - It's not just what you do, but how you do it - Contributes to a positive and productive environment
  • Functional Expertise - Know Your Stuff
    • Has the skills necessary to perform the job - Keeps current on trends, skills, and practices - Puts learning into practice

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact .

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