Senior PR Manager

London, United Kingdom
11 Jan 2022
11 Feb 2022
Full Time

KOIBIRD is seeking a motivated Senior PR Manager to join its growing team. The Senior PR Manager will be responsible for implementing the brand’s global PR & influencer strategy, alongside the development of commercial partnerships and market expansion initiatives.


  • Develop and execute the global PR & influencer strategy on a seasonal basis 
  • Cultivate new and existing press & influencer relationships at target publications within KOIBIRD’s core markets, holding a key focus on new media
  • Outline & craft relevant PR materials for the season - press releases, PR lookbooks, weekly product mailers
  • Manage the Fashion & PR Assistant and oversee editor communication & reporting
  • Define focus markets, media lists and key messages to pitch to editors
  • Manage all press budgets
  • Liaise with Buying team to ensure strong editorial coverage in line with key product categories that need to be pushed for the season ahead
  • Generate and manage all PR events to help promote KOIBIRD’s concept and product focuses in an engaging way
  • Manage & co-ordinate founder interview & profile requests
  • Manage and support commercial partnership proposals, with an emphasis on KOIBIRD’s prospective growth markets
  • Produce and execute influencer & press gifting programs
  • Strengthen KOIBIRD’s network of influencers / brand ambassadors to help promote visibility within key markets


  • Minimum of 4-5 years relevant experience gained within the luxury fashion arena - agency experience preferred
  • Strong existing relationships with key UK & international media
  • Pro-active approach to seasonal strategies - ideas-driven with an excellent understanding of new media
  • Results-focused with an ability to work independently within a dynamic, high-energy team environment
  • Exceptional written & communication skills
  • Competence in managing multiple projects under tight deadlines


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