DIGITAL MARKETING MANAGER
- Recruiter
- Nili Lotan
- Location
- New York City, New York (US)
- Posted
- 11 Jan 2022
- Closes
- 02 Feb 2022
- Function
- Ecommerce
- Level
- Manager
- Contract Type
- Permanent
- Hours
- Full Time
NILI LOTAN
RESPONSIBILITIES
Expert on Google, SEO and Display marketing
Develop and execute paid media campaigns, implementing new strategies and supporting overall e-comm plan
Oversee Google and Display marketing programs by defining strategy, planning, and implementation of programs
Oversee SEO strategy and roadmap, and work with team on prioritization of work, specifications and testing while ensuring content resonates with audience and is SEO-optimized
Manage digital marketing google budget to maximize return on ad spend and ensure sales targets are being met
Hindsight's performance on a weekly/monthly/ quarterly basis, highlighting opportunities or trends for continuous improvement
Use an analytical approach to review historical campaigns and forecast future performance
Work with cross-functional teams including E-Commerce, CRM, Planning, and PR to drive growth of eCommerce business
Support E-Commerce teams to drive sales on DTC
PROFESSIONAL SKILLS
4+ years of fashion experience working with web and digital
A genuine interest in E-Commerce, UX and online shopping experiences
Expert in Google Analytics and campaign attribution tools
Bachelor Degree + MBA preferred
Experience with Shopify
PERSONAL SKILLS
You are structured proactive and a solution-oriented person
You are highly driven and self-motivated
You are a team player with a “can-do” attitude
You are detail oriented while still seeing the bigger picture
An interest in the fashion industry