DIGITAL MARKETING MANAGER

Recruiter
Nili Lotan
Location
New York City, New York (US)
Posted
11 Jan 2022
Closes
02 Feb 2022
Function
Ecommerce
Level
Manager
Contract Type
Permanent
Hours
Full Time

NILI LOTAN

RESPONSIBILITIES 

Expert on Google, SEO and Display marketing 

Develop and execute paid media campaigns, implementing new strategies and supporting overall e-comm plan 

Oversee Google and Display marketing programs by defining strategy, planning, and implementation of programs 

Oversee SEO strategy and roadmap, and work with team on prioritization of work, specifications and testing while ensuring content resonates with audience and is SEO-optimized 

Manage digital marketing google budget to maximize return on ad spend and ensure sales targets are being met 

Hindsight's performance on a weekly/monthly/ quarterly basis, highlighting opportunities or trends for continuous improvement 

Use an analytical approach to review historical campaigns and forecast future performance  

Work with cross-functional teams including E-Commerce, CRM, Planning, and PR to drive growth of eCommerce business 

Support E-Commerce teams to drive sales on DTC 

PROFESSIONAL SKILLS 

4+ years of fashion experience working with web and digital 

A genuine interest in E-Commerce, UX and online shopping experiences 

Expert in Google Analytics and campaign attribution tools 

Bachelor Degree + MBA preferred 

Experience with Shopify  

PERSONAL SKILLS 

You are structured proactive and a solution-oriented person 

You are highly driven and self-motivated 

You are a team player with a “can-do” attitude 

You are detail oriented while still seeing the bigger picture 

An interest in the fashion industry 

 

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