Director of eCommerce

Los Angeles, California
12 Jan 2022
10 Feb 2022
Contract Type
Full Time

The Director of eCommerce will be responsible for defining RE/DONE’s strategy for eCommerce and for creating a world-class digital shopping experience for the RE/DONE consumer across markets. Reporting to the CEO, this leader will build, manage and drive the eCommerce function, including eCommerce operations, digital product strategy, customer experience and digital omnichannel strategy.

This role will directly oversee eCommerce Merchandising, Site Merchandising, User Experience, Site Operations & Analytics, Product Management & Technology, Digital Performance Marketing and Customer Service. The role will indirectly operate as a dotted line leader to Merchandise Planning, Wholesale, Retail and Fulfillment & Logistics.

Essential Duties & Responsibilities

  • Develop and drive the global Omnichannel commerce strategy for all markets on both desktop and mobile platforms
  • Leverage knowledge of operating an eCommerce business to identify, recommend and execute strategies to drive efficiency, and competitively elevate RE/DONE’s position in the market.
  • Deliver eCommerce revenue targets through direct management of the eCommerce channel, set in partnership with Finance.
  • Build cross-functional relationships with Creative, Marketing,Retail, and Merchandising/Buying teams to ensure alignment across eCommerce initiatives.
  • Collaborate with the Brand and Product Management teams to develop the strategy and plan for digital consumer experiences that meet business needs within technological constraints.
  • Partner with wholesale department to establish digital distribution strategy and reduce channel conflicts
  • Drive omnichannel strategy for all direct-to-consumer experiences as well as all 3rd party eCommerce platforms (e.g. FarFetch)
  • Develop the nascent Product Management function to drive strategy and organizational awareness into all core eCommerce experiences.
  • Lead the digital product teams to establish and execute on an effective, prioritized roadmap to deliver on KPI-driving initiatives.
  • Provide regular reporting and analytics to executive leadership on progress against financial plan.
  • Work with a high-performing technical team to create and deliver an agile and comprehensive digital roadmap that balances short-term commercial needs with future growth oriented innovation
  • Research industry trends, leading the e-commerce teams to vet new software products, optimize existing ones, test, learn, and capitalize on opportunities.


  • Shows visionary thinking and a track record of success for achieving eCommerce KPI targets, solving complex problems, leading change management, and delivering results through thoughtful strategy, planning, and execution.
  • A history of leading initiatives both online and offline demonstrating of customer obsession.
  • Strong relationship and consensus building skills.
  • Track record of hiring, leading and training high-performing digital teams.
  • Ruthless with prioritization, and comfort managing competing initiatives.
  • Excellent communication, organizational and project management skillset.
  • Highly passionate, problem solver with strong creative and analytical skills.
  • Experience collaborating with product & technology teams to set priorities and provide business requirements to achieve channel goals.
  • Experience managing profit and loss statements for the eCommerce channel, including managing costs and expenses, digital marketing budgets, and revenue targets.

Education and Experience

  • Bachelor’s degree required, Master's degree preferred.
  • 3-5+ years of apparel/footwear or beauty relevant business leadership experience.
  • 8+ years of experience in Ecommerce leadership.
  • 5+ years leading Product & Technology teams.

Job description subject to change due to business needs