Marketing Director, Region North (Calvin Klein)

London, United Kingdom
13 Jan 2022
28 Jan 2022
Full Time
With a history going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest global apparel companies. We have over 30,000 associates operating in over 40 countries with over $8 billion in revenues.

Founded in 1968 and acquired by PVH Corp. in 2003, Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses. We strive to make a positive impact on the world. We inspire passion in our people. We embody authenticity and embrace individuality.

Tommy Hilfiger is one of the world's leading designer lifestyle brands, internationally recognized for celebrating the essence of "classic American cool" style. Founded in 1985, Tommy Hilfiger, was acquired by PVH Corp. in 2010, has more than 17,000 associates worldwide and an extensive distribution network in over 115 countries and 1,600 retail stores.


Marketing at PVH is a place to explore potential, obliterate boundaries and push out the edges of what can be. We are looking for people who can grow, think, dream and create. PVH culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At PVH, it's about each person bringing skills and passion to a challenging and constantly evolving industry.

Marketing is increasingly becoming reliant on art and science. It's becoming data driven and the old methods of working by intuition and emotion are being balanced with models that draw on facts. At PVH everything starts with our consumer. By understanding them better we can create compelling experiences to deliver; value to the consumer, increase the connection with our brands and deliver commercial success through consumer led investments. We want to move from mass marketing to personalized relationships but at scale.

The CK Marketing Director oversees the entire Calvin Klein and Nike Underwear marketing portfolio for the North Region (UK&Ire, Nordics and The Netherlands). Your main responsibility is to own and develop the CK brand strategy and omni-channel marketing calendar with support of teams in market and partnership with the Centre of Excellence (C.O.E). You and the team are responsible for the development and execution of campaigns, product launches, high profile collaborations, events, CRM, store openings, digital activations, media, performance, consumer initiatives and elevating brand equity. Success in this role will be measured both on how we innovate to inspire and connect with new and existing consumers but also deliver commercial returns whilst elevating brand equity.

You will report to the VP Marketing & Ecommerce Region North and will work in close partnership with the Global/EMEA CK teams.

Responsibilities include:
  • Brand Strategy - Own the brand strategy and marketing plan across all markets and channels within the North Region. Develop hub strategy with local execution. Constantly maneuver across the markets (consumer, brand consideration, accommodate local needs). Work closely with Global to translate their vision in to local plan. Partner with C.O.E to gain specialist inputs and local flavours.
  • Business Priorities - Understand the business needs (together with WHS, Retail, Ecom) then build respective Marketing plans across all channels, in line with our overall retail strategy and distribution. Set clear seasonal priorities and be the marketing lead throughout the go-to-market process
  • Strategic Planning - Manage 'air traffic control' to land the big brand planes and key consumer moments through all channels. Ensure right flow of content and marketing materials to support storytelling across tiered channels and accounts. Develop hero product roadmaps. Partner with the experts in C.O.E. to support.
  • Finance - Budget owner, responsible for spend in all channels. Data driven approach to drive profitable investments (KPI's & ROI)
  • Brand Elevation - Be the brand guardian across all channels and markets ensuring the consumer always experiences the brand at its best. Lead on additional initiatives and projects as they arise - see something, do something. Encourage to try new things.
  • Cross-Functional Partnership - Collaborate with the functional directors across the hub to drive a seamless integration. By working together as one team we can exceed consumers' expectations. Continue this mantra with our strategic partners. Identify and unlock opportunities to leverage accounts as brand amplifiers.
  • Team - Lead the Brand Marketing team with courage, like winning depends on it. Be authentic and visible. Set clear direction then empower team. Inspire, coach and develop the next gen of talent. Encourage action over meetings and risk taking. Embrace new ideas and always be open to change.

About YOU
  • Marketing Strategy - Experience having developed innovative brand strategy and seen it through from concept to execution.
  • Consumer Centricity - Superb understanding of the CK consumer and omni-channel marketplace with proven experience marketing across all these touchpoints.
  • Marketing Analytics - Ablility to understand data and generate trends/insights to grow the brand and get closer to our consumer.
  • Digital Marketing - High level understanding of performance marketing, CRM / loyalty, ecommerce, social, UX and the latest digital trends.
  • Empathy & Energy - Great understanding of the needs of a wide variety of personas. Ideally experience having lead teams in diverse cultures and environments. Ability to energize and mobilize people around a vision, creating energy and momentum in the face of change.
  • Commercial Mindset - Experience localising marketing plans in line with product and business needs in the market to deliver commercial returns.
  • Brand Planning - Outstanding organisational skills and the ability to balance multiple, complex workstreams and landscape.
  • Finance - Experience in having full budget accountability and ability to stay on target with high level financial understanding of levers to drive more profitable marketing investments and ROI. Strong affinity for numbers and commerce.
  • Leadership - Leadership skills that help build a culture of collaboration and excitement. Inspiring leader who is collaborates well x-functionally at senior levels and with different teams and cultures. Proven experience at Director level.
  • Inspiring - Visionary and positive about change. Promote new ideas and ways of working. Develop departmental plans, including business, production, operational and/or organizational priorities.
  • Problem Solving - Problem solving through high humility and high intensity.
  • Growth mindset - Taking a positive approach and attitude to everything you do. We are looking for people to create a fun, transparent and collaborative environment.
  • Be open. Be a sponge. Our culture is change


At PVH, we understand that the success of our organisation is directly related to our hardworking and dedicated associates who contribute their time and talents to help make our Company the success it is. That is why we are committed to providing a competitive and comprehensive benefits program that offers the protection, peace of mind and flexibility designed to support our associates - both at home and at work.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.