Product Manager, Web

London, United Kingdom
13 Jan 2022
17 Feb 2022

Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.


We are seeking a Product Manager to help lead our global Online to Offline evolution. You will be responsible for defining, assessing, and continuously evolving the roadmap across key omni initiatives, including - but not limited to - Online Appointment Services.

In this role, you will develop a deeper understanding of our global retail store operations, the customer journey to drive footfall, and higher customer ATV.


  • Create and articulate global Online to Offline product strategy and roadmap.
  • Lead ideation, requirement gathering, and launch of digital products that enable customers to have a frictionless experience from online and into our physical stores.
  • Collaborate with cross-functional partners, including Retail, Technology, CRM, Personalisation, Clientelling and International teams, to gather, review, and prioritize initiatives and establish requirements.
  • Foster a culture of change management, leading with the "Why" and constantly driving transparency as well as collaboration across stakeholders to ensure strategic alignment.
  • Translate roadmap initiatives into digestible backlogs with clear prioritization among features.
  • Conduct user research and competitive benchmarking to better understand and optimize the omni customer journey.
  • Critically assess existing capabilities to understand build vs. buy approach.
  • Define, monitor, and assess product initiatives through clear KPI's; institute tight learning loop with business and technology teams via qualitative and quantitative testing to continually inform product development.
  • Launch and phase solutions utilising agile methodologies to build internal efficiencies and scalable technology development.


  • ​​​​​​Good Product Management experience.
  • Experience with agile development teams and workflows within JIRA, Confluence or similar systems; offshore development team experience is a plus.
  • Passionate about Retail & eCommerce with an understanding of both the online and in-store retail landscape.
  • Ability to prioritize opportunities, thinking critically about size of prize and feasibility.
  • Excellent written and verbal communication skills.
  • Comfortable actively working with engineers and participating in technical discussions.
  • Self-starter with bias towards MVP delivery that aligns with longer term product vision.


Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || EXECUTIVE || NO DEPARTMENT || n/a ||

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