Digital Marketing Sr. Officer

Recruiter
Ralph Lauren
Location
Gangnam-gu, South Korea
Posted
14 Jan 2022
Closes
29 Jul 2022
Ref
25612
Function
Marketing
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Essential Duties & Responsibilities
-Assist Ad and digital marketing manager in planning and executing all digital marketing activities upon key campaign with sense of creativity and consumer led insights -Set-up digital marketing strategy to drive consumer connection and conversion and evaluate the key metrics and media performance -Manage development and distribution of owned media -Work closely with stakeholders (internal teams, agencies and media) -Leverage social media technology tools to publish content, monitor conversation and listening topics, engage with fans and analyze performance -Manage brand issue on social media -Provide data driven and actionable insights on consumer behavior for the optimizations of website and new business opportunities -Monitor competitors' interesting initiatives and stay up to date on the latest industry developments, trends and best practices

Experience, Skills & Knowledge
- BA degree with digital marketing experience - Understanding of media execution and performance metrics - Fashion, cosmetic brand and agency experience preferred - English fluency in verbal and written - Dynamic, proactive and able to work in fast-paced environment and under pressure

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