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Head of Marketing

Super Smalls
New York City, New York (US)
Closing date
31 Jan 2022

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Director / President / C Suite
Contract Type
Full Time

Job Details

Super Smalls, a digital-first play-centric kid’s brand is seeking a Head of Marketing, with deep experience in E-commerce, an entrepreneurial spirit, luxury product sensibility, excellent analytical skills, and the ability to lead all marketing aspects of a rapidly growing consumer products brand. Our ideal candidate is a self-motivated, passionate, creative, performance-driven individual with start-up experience and a strategic mindset. This person will oversee all marketing and branding areas with consumer-facing functions for the brand.  

The Head of Marketing is a key member of the senior management team, making contributions to all heads of business such as the Chief Creative Officer and reporting to the Chief Executive Officer (CEO). 


  • Develop and manage marketing strategy for the business across all channels (E-Commerce,  Marketplace, Wholesale and Retail) 
  • Lead the executive conversation around marketing strategy and performance, including opportunities, challenges, and learnings 
  • Understand the kid’s market and its competitors to identify opportunities and pitfalls
  • Set marketing objectives and financial goals to drive revenue growth and audience expansion
  • Own the marketing budget and its strategic investments priorities. Align with overall company wide goals and financials 
  • Establish the marketing team and culture by recruiting and training employees
  • Direct the in-house team, 3rd party service providers, and external agencies on executing marketing strategy 
  • Work closely with the E-commerce team to develop and execute digital marketing activities
  • Manage the digital marketing agency 
  • Set UX development strategy 
  • Manage Marketing teams oversight of Social, Paid, Organic, Content strategies
  • Support the brand’s marketplace and wholesale activities to optimize partnerships and drive successful distribution growth 
  • Build and maintain relationships with commercial partners by organizing and developing specific programs 
  • Develop Marketing strategies and guardrails for 3rd party partners for successful cross channel growth 
  • Influence business and product development by determining and evaluating current and future  market trends and market forecasts 


  • Entrepreneurial spirit 
  • Creative, out-of-the-box thinker 
  • E-Commerce and digital marketing leadership 
  • 7+ years Marketing experience 
  • Team player that thrives in a dynamic environment 
  • Ability to developing budgets and think strategy 
  • Strong inter-personal skills; self-motivated 
  • Strategic thinker with Analytical know-how


Super Smalls is a gifting destination for wonder and play, inspired by the joy of the extravagant and the whimsical. We take our cues from glitzy, grown-up stuff - decadent fine jewelry and bold, streetwear fashion - and translate that vision for a child’s whimsical eye… and active lifestyle.

We make design centric products from jewels and accessories to crafts and toys, packaged to look and feel like luxurious gifts.

We see the world the way kids do, with an optimistic outlook that is full of wonder. We are for the young at heart, the little creatives, and the small but mighty. 

Company info
594 Broadway
New York
New York

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