Communications & Events Director, FTC (Tommy Hilfiger/Calvin Klein)

Recruiter
PVH
Location
London, United Kingdom
Posted
15 Jan 2022
Closes
22 Mar 2022
Ref
R29019
Function
Marketing
Hours
Full Time
With a history going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest global apparel companies. We have over 30,000 associates operating in over 40 countries with over $8 billion in revenues.

Founded in 1968 and acquired by PVH Corp. in 2003, Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses. We strive to make a positive impact on the world. We inspire passion in our people. We embody authenticity and embrace individuality.

Tommy Hilfiger is one of the world's leading designer lifestyle brands, internationally recognized for celebrating the essence of "classic American cool" style. Founded in 1985, Tommy Hilfiger, was acquired by PVH Corp. in 2010, has more than 17,000 associates worldwide and an extensive distribution network in over 115 countries and 1,600 retail stores.

About THE ROLE

Marketing at PVH is a place to explore potential, obliterate boundaries and push out the edges of what can be. We are looking for people who can grow, think, dream and create. PVH culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At PVH, it's about each person bringing skills and passion to a challenging and constantly evolving industry.

Marketing is increasingly becoming reliant on art and science. It's becoming data driven and the old methods of working by intuition and emotion are being balanced with models that draw on facts. At PVH everything starts with our consumer. By understanding them better we can create compelling experiences to deliver; value to the consumer, increase the connection with our brands and deliver commercial success through consumer led investments. We want to move from mass marketing to personalized relationships but at scale.

The Communications & Events Director oversees the entire communications function and strategy for Tommy Hilfiger and Calvin Klein within the North Region (UK&Ire, Nordics and The Netherlands). The Communications team are responsible for increasing brand awareness and generating brand heat with a positive ROI. Success in this role will be measured both on how we inspire and connect with consumers in innovative ways but also deliver commercial returns whilst elevating brand equity. With support of the team in market, the role is responsible for overseeing creative opportunities with new campaigns, partnerships and communications with a specific focus on the digital media landscape.

You will report to the VP Marketing & Ecommerce Region North and will work in close partnership with the Global Communications teams.

This is a 12 month FTC.

Responsibilities include:
  • Comms Strategy - Create and develop seasonal communications strategy to raise brand awareness and help cultivate a positive reputation with consumers through unpaid or earned communications including traditional media, social media and in person engagements. Work closely with Brand Marketing Directors and Digital Marketing Director to ensure amplification of launch moments and message is reflected in comms plans. Partner with Global teams to drive comms priorities (e.g Sustainability, Diversity, Social Responsibility). Support leadership with comms initiatives.
  • Media Partnership - Be the go to stakeholder for TH and CK comms purposes. You will engage genuinely with media - from providing them with timely information to crafting experiences that will make their work with us feel more relevant, fun, and anchored in our passion for fashion and communities. This role will engage with media at fashion events and other PVH-related initiatives. Working collaboratively with your teammates to positively impact the way our consumers work with PVH through earned media.
  • Projects & Events - Ensure the timely, high quality and efficient execution and completion of projects in collaboration with head office including events, press days, campaigns, product launches, fashion weeks and VIP's. Lead and develop internal and external projects and events across the region. Own the company wide event calendar from big consumer facing events, special internal events to high heat launches. Support the Brand Marketing Directors in planning and realization of events across all channels. Regularly update stakeholders.
  • Networks & Collaboration - Maximise your incredible network of relationships with all key press, influencers, CIP's and strategic contacts to propel the brand forward. Collaborate with local marketing teams on how to embellish and enhance campaigns at a local level. Support HR with content for internal purposes (e.g employer branding initiatives)
  • Comms Innovation - Elevate Comms to the next level. Keep the team informed of innovations in the industry. Stay hyper connected to the future channels our consumers are engaging with and what media outlets and partnerships are hot so PVH can stay relevant and connected with our consumer. Build in to future comms strategies and plans.
  • Agencies - Oversee the management of agencies for CK and TH in the region. Support to ensure any transitions of external to internal are successful and seamless.
  • Team - Inspiring leadership skills with the ability to develop a high-performance team who will effectively implement and deliver the communications strategy and plan. Build a positive culture that embraces transformative initiatives. Gain trust and confidence of company's stakeholders and demonstrate leadership values and integrity.
  • Finance - Budget owner for all Comms & Events activity.

About YOU
  • Inspiring leadership qualities. Ability to develop talent and motivate. Proven experience managing complex, diverse teams and creating positive working environments
  • Visionary. Develop departmental plans, including business, production, operational and/or organizational priorities.
  • Problem solving through high humility and high intensity.
  • Expert in communications. You have extensive professional communications experience supporting media relations, brand and narrative communications
  • Excellent communicator. You are collaborative, curious, tenacious and passionate about storytelling with meaning and purpose
  • Experience planning and executing premium events
  • Persuasive, creative and innovative thinker who can influence at all levels
  • You are optimistic, comfortable trying new approaches
  • Strong stakeholder management skills and the ability to build relationships with ease
  • Strong interpersonal skills and high emotional intelligence
  • In-depth knowledge of the current trends, marketplace and channels.
  • Flexible approach. Able to react quickly and reprioritize if needed.
  • You bring all the tools that we consider fundamental to succeeding at PVH, including attention to internal and external partner management, intuition for business, engaging speaking and presentation skills, project and event management, essential communications, sport, cultural and societal acuity, media relations expertise, and the ability to write persuasively.
  • Growth mindset. Taking a positive approach and attitude to everything you do. We are looking for people to create a fun, transparent and collaborative environment.
  • Be open. Be a sponge. Our culture is change.

About WHAT WE OFFER

At PVH, we understand that the success of our organisation is directly related to our hardworking and dedicated associates who contribute their time and talents to help make our Company the success it is. That is why we are committed to providing a competitive and comprehensive benefits program that offers the protection, peace of mind and flexibility designed to support our associates - both at home and at work.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.