Senior Tracking Specialist (all genders)

Recruiter
Zalando
Location
Berlin
Posted
17 Jan 2022
Closes
10 Feb 2022
Ref
3819361
Function
Operations
As a Senior Tracking Specialist in the Data Infrastructure & Tracking Team, you will be responsible for setting up and maintaining digital data collection and measurement framework. You will be responsible for onsite measurement ecosystem including web and app analytics ( Google Analytics / GTM) , MMP’s ( Adjust, Smartly), enable partners ( Facebook, Google) setup.

You will be at the center for providing meaningful onsite customer data for multiple businesses as well as product teams enabling them to make data driven decisions.

WHERE YOUR EXPERTISE IS NEEDED

  • Be a go-to- expert for all tracking related topics, latest industry trends,
  • Ability to use Marketing Technology to gather data, analyse it, and develop actionable insights and recommendations
  • Aware of all latest changes happening in industry like ( Apple Transparency, Google Analytics 4 etc) and drive those projects in the company
  • Collaborate with our existing marketing partners ( Facebook, Google) to shape the future of our marketing channels with the latest available tools and technologies
  • Strong stakeholder management as well as project management skills
  • Strong communication skills, especially in simplifying the technical or complex for a non-technical audience

WHAT WE’RE LOOKING FOR

  • In depth experience of at least 4+ years with implementing/ maintaining Tracking solutions like Google Analytics 360 and/or Adobe Analytics; (preferably Google Analytics 360)
  • High level of Technical experience with digital tagging, solution design, data layer, tag management systems and analytics platforms implementations
  • SQL experience preferred
  • Experience with GCP is a plus
  • Ability to liaise with multiple vendors and martech solutions to drive implementation of new technologies
  • Ownership and governance of various tools in use not limited to Google Marketing Platform
  • Solid understanding of GDPR , e-privacy and consent management solutions
  • Communicate and drive topics with a large range of stakeholders
  • Ability to mentor team members ensuring their learning and growth

PERKS AT WORK

  • Culture of trust, empowerment and constructive feedback, open source commitment, meetups, game nights, 70+ internal technical and fun guilds, knowledge sharing through tech talks, internal tech academy and blogs, product demos, parties & events
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Extensive onboarding, mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms* (*available only in select locations)

ABOUT ZALANDO

Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 23 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 45+ million active customers through diverse skill-sets, interests and languages our teams choose to use.

Within Zalando Digital Experience (DX), you will work with many autonomous teams that live up to the standards of software craftsmanship, ownership and excellence. Along with our guiding set of principles we entrust you and your team to shape the future of Zalando.

Please note that all applications must be completed using the online form - we do not accept applications via e-mail.

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