Senior Tracking Specialist (all genders)
- Employer
- Zalando
- Location
- Berlin
- Closing date
- 10 Feb 2022
View more
- Function
- Operations
- Level
- Senior Manager
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Job Details
As a Senior Tracking Specialist in the Data Infrastructure & Tracking Team, you will be responsible for setting up and maintaining digital data collection and measurement framework. You will be responsible for onsite measurement ecosystem including web and app analytics ( Google Analytics / GTM) , MMP’s ( Adjust, Smartly), enable partners ( Facebook, Google) setup.
You will be at the center for providing meaningful onsite customer data for multiple businesses as well as product teams enabling them to make data driven decisions.
WHERE YOUR EXPERTISE IS NEEDED
WHAT WE’RE LOOKING FOR
PERKS AT WORK
ABOUT ZALANDO
Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 23 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 45+ million active customers through diverse skill-sets, interests and languages our teams choose to use.
Within Zalando Digital Experience (DX), you will work with many autonomous teams that live up to the standards of software craftsmanship, ownership and excellence. Along with our guiding set of principles we entrust you and your team to shape the future of Zalando.
Please note that all applications must be completed using the online form - we do not accept applications via e-mail.
You will be at the center for providing meaningful onsite customer data for multiple businesses as well as product teams enabling them to make data driven decisions.
WHERE YOUR EXPERTISE IS NEEDED
- Be a go-to- expert for all tracking related topics, latest industry trends,
- Ability to use Marketing Technology to gather data, analyse it, and develop actionable insights and recommendations
- Aware of all latest changes happening in industry like ( Apple Transparency, Google Analytics 4 etc) and drive those projects in the company
- Collaborate with our existing marketing partners ( Facebook, Google) to shape the future of our marketing channels with the latest available tools and technologies
- Strong stakeholder management as well as project management skills
- Strong communication skills, especially in simplifying the technical or complex for a non-technical audience
WHAT WE’RE LOOKING FOR
- In depth experience of at least 4+ years with implementing/ maintaining Tracking solutions like Google Analytics 360 and/or Adobe Analytics; (preferably Google Analytics 360)
- High level of Technical experience with digital tagging, solution design, data layer, tag management systems and analytics platforms implementations
- SQL experience preferred
- Experience with GCP is a plus
- Ability to liaise with multiple vendors and martech solutions to drive implementation of new technologies
- Ownership and governance of various tools in use not limited to Google Marketing Platform
- Solid understanding of GDPR , e-privacy and consent management solutions
- Communicate and drive topics with a large range of stakeholders
- Ability to mentor team members ensuring their learning and growth
PERKS AT WORK
- Culture of trust, empowerment and constructive feedback, open source commitment, meetups, game nights, 70+ internal technical and fun guilds, knowledge sharing through tech talks, internal tech academy and blogs, product demos, parties & events
- Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
- Extensive onboarding, mentoring and personal development opportunities and an international team of experts
- Relocation assistance for internationals, PME family service and parent & child rooms* (*available only in select locations)
ABOUT ZALANDO
Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 23 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 45+ million active customers through diverse skill-sets, interests and languages our teams choose to use.
Within Zalando Digital Experience (DX), you will work with many autonomous teams that live up to the standards of software craftsmanship, ownership and excellence. Along with our guiding set of principles we entrust you and your team to shape the future of Zalando.
Please note that all applications must be completed using the online form - we do not accept applications via e-mail.
Company
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.
Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.
Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.
- Fashion Store
Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
- Offprice
The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
- Zalando's Private Labels
Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
- Zalon
Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
- Zalando Marketing Services
The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
- Zalando Fulfilment Solutions
Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
- Zalando Partner Services
Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.
With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.
Company info
- Website
- https://jobs.zalando.com/
- Telephone
- +49 (0)30 2759 4693
- Location
-
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany
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