CRM Analyst

Through analysis, optimization and development of our email channel and management of the customers journeys you will actively support the company in driving customer development and insights. You will develop and run projects around CRM and E-mail automations.

Together with our CRM & Content manager, you will be responsible of our CRM System Voyado and contribute with new ideas, plan and implement sales-driving and loyalty-creating activities with the goal of maintaining and activating new and existing customers.

Responsibilities:

• Create and monitor weekly, monthly and quarterly reports for Newsletter performance and NPS score.
• Analyse, report data and specific customer behaviour to get insights and detect trends that will be used for creating optimized customer experience, life-cycle improvements and identify potential opportunities. 
• Execute A/B Testing campaigns for continuous improvement and optimization.
• Together with the CRM & Content manager you will review existing and set up new automation flows with the intention to improve and increase contribution to retention, product adoption, revenue and growth. 
• Build fit-for-purpose customer segmentations based on customer profiles, preferences, and purchase behavior.
• Advocate data-driven decisions, communicate and explain the data and its implications to various stakeholders. 
• Stay on top of trends and opportunities in the automation lifecycle.

Tasks include but not limited to::

• Managing CRM and Loyalty Analytics.
• Tracking of newsletter performance and NPS score.
• Provide insights regarding CRM and customer behavior .
• Execute strategies, experimentations and tests to increase customer activation, retention, and loyalty.
• Develop strategies for segmentation, automation, and optimization.
• Set up analytical models to understand and predict customer behavior.
• Conduct quantitative and qualitative research e.g. brand research and consumer focus groups.
• Manage all aspects of CRM analytics, gather insights, and communicate within the E-commerce team.
• Assisting in day to day administrative tasks relating to the role.
• Managing and maintaining CRM related KPI’s.

We are looking for someone with:

• 1-3 years of relevant work experience within CRM / Retention.
• A strong strategic and analytical mindset; is data and hypothesis-driven. 
• High ambitions and drive and likes to take own initiatives.
• An enthusiastic team player with good communication skills.
• Values great customer experience and service.
• Familiar with customer survey softwares.